# Howard K.

> Software Engineer at Threads | Tech Lead @ Instagram, Facebook

Location: Sunnyvale, California, United States
Profile: https://flows.cv/howardk

As a software engineer with extensive experience since 2018, I currently serve as the tech lead for the Growth team at Threads. My focus is on enhancing user engagement and retention by building robust, scalable systems for notifications and user-content connections. 

Previously, I led the Instagram Ads Creative Experience team for over four years, collaborating to optimize ad performance across Story, Reels, and Feed platforms. I contributed to increasing ads revenue and spearheaded the development of innovative ad features adopted across multiple surfaces

## Work Experience
### Software Engineer @ Threads
Jan 2025 – Present | Menlo Park, California, United States
Tech lead of Threads Growth team (Graph & Notification)
- Graph:
Connect users with relevant content and help creators grow their audience through rapid product innovation and strong technical foundations.
- Notifications:
Build reliable, engaging notifications to drive user growth and retention, while shaping the long-term technical vision for notification systems.

### Software Engineer @ Instagram
Jan 2021 – Jan 2025 | Menlo Park, California, United States
Tech Lead of Instagram Ads Creative Experience Team
- Improve Ads Performance through combination of creative and format optimizations on IG Story, Reels and Feed surfaces. 
Some key highlights include:
- Improve Ads Revenue on Story, Reels and Feed surface by xx% consistently over past 2 years 
- Lead the team to design and built many new 0->1 ads features from scratch which was later adopted by many surfaces. (eg: IG Story IG Reels, IG Feed, FB Story, FB Reels and FB feed)

### Enterprise Software Engineer @ Facebook
Jan 2018 – Jan 2020 | Menlo Park, California
-  Led a team of Engineers to developed products such as CMMS for Facebook's data centers technicians to manage assets, schedule maintenance, track work orders. 
- Our tool supports over xx million assets that require setup, repairs, warranty check up, Commission/decommission, at any given time.
- Our team plays a critical role in ensuring that Facebook’s data center are running efficiently, safely and at scale.


## Education
### Bachelor of Science - BS in Electrical Engineering / Computer Engineering
University of Southern California

### College of Engineering
University of Washington


## Contact & Social
- LinkedIn: https://linkedin.com/in/yuhaokong

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Source: https://flows.cv/howardk
JSON Resume: https://flows.cv/howardk/resume.json
Last updated: 2026-04-11