# Howard Wanhang Gu

> Staff Product Designer @ SoFi

Location: New York, New York, United States
Profile: https://flows.cv/howardwanhanggu

Product design lead with a history of launching successful e-commerce, SaaS and personal finance products.

www.howardgu.com

## Work Experience
### Staff Product Designer @ SoFi
Jan 2022 – Present | New York, NY
Innovating AI-powered financial intelligence.

### Manager, Product Experience Design @ PwC
Jan 2020 – Jan 2022 | New York, New York, United States

### Senior Associate, Product Experience Design @ PwC
Jan 2018 – Jan 2020 | New York, New York, United States

### Product Experience Designer @ URBN (Urban Outfitters, Anthropologie Group, & Free People)
Jan 2017 – Jan 2018 | Philadelphia
Launched iOS White Label mobile apps for UO(v8.0), Anthropologie(v3.0) & Free People(v3.0).

Designed the user experience of core features including: Shop Path, Search & Scan, Sort & Filter, Shopping Cart, Wishlist, Store Locator, Account Settings and UO Rewards.

### UX Designer, Mobile App @ Urban Outfitters
Jan 2015 – Jan 2017 | Philadelphia
Led the UX design, roadmap planning and performance evaluation of UO iOS & Android mobile apps.

Launched features including: UO Rewards, Wish List, Scan + Shop, 3D Touch and more.

### Creative Intern @ Ogilvy
Jan 2012 – Jan 2012 | Shanghai City, China


## Education
### Master's Degree in Integrated Product Design
University of Pennsylvania
Jan 2013 – Jan 2015

### Bachelor of Engineering (BE) in Industrial Design
Shanghai Jiao Tong University
Jan 2009 – Jan 2013


## Contact & Social
- LinkedIn: https://linkedin.com/in/howardgu

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Source: https://flows.cv/howardwanhanggu
JSON Resume: https://flows.cv/howardwanhanggu/resume.json
Last updated: 2026-03-30