I represent leading global advertising, marketing, entertainment and consumer tech clients as an executive producer and head of production for digital (apps/platforms/games), broadcast, branded content and ATL campaigns. I direct full-cycle projects, manage budgets up to $80M, with accountability for team leadership, resource management, cost controls, talent management and contract negotiation.

Select Clients: Instagram, Twitter, Facebook, R/GA, BBDO, JWT, Ogilvy, TBWA, Sid Lee, Hudson Rouge, Verizon.

Latest work:

• Instagram ‘We Make Today’ campaign

• transparency.twitter.com platform

• media.twitter.com platform

• #FoodFilms Season One (**featured by GQ, VICE, Fast Company, FoodBeast, UPROXX, and many others with an acknowledgement by Michael Bay).

• #FoodKitchen pilot

Portfolio: www.howiehowell.com

Led Twitter's multi-disciplinary #StudioNY team (creatives, designers, animators, copywriters, project/program managers, producers, engineers, data scientists, IxDs and content coordinators), with accountability for strategy, resourcing and allocation, budget management and day-to-day project operations.

My focus was on bringing people and teams together then providing the energy, vision and leadership to pull off groundbreaking work. Successes led to an expanded role as Director of Digital on an interim basis, with co-accountability for Twitter’s digital team, cross-functional partnerships, production process, and end deliverables. Simultaneously, prioritized and managed a concurrent pipeline of production projects.

I managed, produced and oversaw all agency digital productions as interim Director of Digital while concurrently producing content-driven productions for broadcast and social media.

Working with some of the brightest and most creative people, we created award-winning creative content and cutting-edge digital productions inclusive of but not limited to video games, apps, websites and platforms.

I led full-lifecycle productions for integrated broadcast, digital and print campaigns – overseeing initiatives from creative brief to project completion. A key project included the revitalization of Mr. Peanut and the Planters brand for contemporary consumers.

Additional Clients: AOL, Vonage, Absolut, Jameson, Kahlua, Skittles, Starburst