# Hritika Dharaskar > UX/Product Designer @ FlairX | Enterprise AI, SaaS, & B2B Location: San Francisco Bay Area, United States Profile: https://flows.cv/hritika From Designing for Fantasy to Reality I’m a UX / UI / Product Designer who began my career imagining fantastical worlds and now designs for the real one. After earning my BFA in Dec 2023 from ArtCenter College of Design, I gained experience working across tech, AI, gaming, education, and non-profits. Today, I enjoy designing tools and experiences that bring clarity to complexity, support decision-making, and help teams work better together. I collaborate with cross-functional teams to turn complex problems into usable, scalable solutions. I see product design as solving a puzzle—balancing business needs with user insights, co-creating with stakeholders, and improving ideas through feedback and iteration. ## Work Experience ### UX/Product Designer @ FlairX Jan 2024 – Present | San Francisco Bay Area Led end-to-end design for an AI-powered interview-as-a-service solution to streamline hiring at a B2B SaaS startup. • Increased efficiency by 7x for AI Questionnaire creation by creating user flows, user journeys, wireframes, mockups, and prototypes, validated through time-on-task testing. • Designed an agentic AI interview system to enable speed, scale, and automation by collaborating with engineering and product teams to balance technical constraints with user needs, while restructuring information architecture to support the transition from human-led to AI-led interviews. • Reduced unreported no-shows and incomplete interviews by 98% by studying user behavior and enhancing the usability of the post-interview reporting flow to guide interviewers through status confirmation at critical decision points. • Standardized 40+ interview statuses to resolve widespread confusion across the platform while designing an analytics dashboard for tracking candidate interviews. • Created interactive prototypes from high-fidelity mockups for funding pitches and product demos, which communicated product vision to stakeholders and investors. • Led website redesign (desktop and mobile), introducing new AI features and updated content, and built a WCAG AA-compliant design system for design consistency, enabling faster iteration. ### Visual Designer @ Self-Employed Jan 2022 – Jan 2024 | Milpitas, California, United States Delivered motion graphics, marketing materials, and visual design for B2B SaaS, HRTech, gaming, and nonprofit clients. SproutsAI Produced 3-minute animated promotional video from concept to completion, including 80+ custom graphic assets, 50-frame storyboard, and sound editing for B2B product marketing. End Youth Homelessness Reached tens of thousands of commuters on Arriva buses and trains throughout London by designing a public awareness campaign poster. UP5 Gaming Boosted online interactions by 50% by creating social media content and event promotional materials for National Holidays and charity tournaments, maintaining brand consistency across marketing channels. ArtCenter College of Design Led environment design team for award-winning animated short films (The Wild Life - Best Animated, Jorjezian Film Festival 2024; Raggy's New Life), designing visual systems, layouts, and production assets. ### Visual Designer @ Mission Valley ROP (MVROP) Jan 2017 – Jan 2019 | Fremont, California, United States MVROP is a provider of career training for high-tech and high-demand fields. I created bundles of print, digital, and motion assets published on public and private digital displays. Projects include Student of the Year, Educator’s Brunch, Holidays, News, and Announcements. • Work was selected among submissions from a pool of designers. • Created posters, announcements, invites, info cards, and message boards for various events using Adobe Photoshop, Illustrator, & After Effects. • Ensured all visuals aligned with the brand identity of MVROP. Coordinated with clients to guarantee their needs, wants, and visions were met. ## Education ### Bachelor of Arts - BA in Illustration ArtCenter College of Design ### High School Diploma Mission San Jose High School ### Summer Program - Entertainment Design ArtCenter College of Design ### Summer of Art Otis College of Art and Design ### High School Art Experience Academy of Art University ## Contact & Social - LinkedIn: https://linkedin.com/in/hritikadharaskar - Website: https://hritika.framer.website/ - Website: https://hritikad.wixsite.com/graphic-design --- Source: https://flows.cv/hritika JSON Resume: https://flows.cv/hritika/resume.json Last updated: 2026-04-08