A passionate, self-starter Product Designer with 7 years of experience in two-sided marketplaces. Proficient in mobile & web-based product design in end-to-end, agile global cross-functional team environments and decisive with decision making to explore new possibilities through interview and usability testing.

2022 — NowTripalinkProduct Designer

2022 — Now

Los Angeles, California, United States

2020 — 2021YourMechanicProduct Designer

2020 — 2021

San Francisco Bay Area

Successfully reduced service cancellation and reschedule rate by redesigning booking flow on both iOS and Android, leading to 96% service completion rate.

Unleashed new revenue growth by up to 20% by redesigning the process flow to handle request

overflows within 10 months.

Led user interviews with clickable prototypes from internal experts to real user groups to define the work flow, usability testing and design iteration.

Learning: Considered assumptions and solutions for both long and short term views.

2018 — 2019zSpace, Inc.Product Designer

2018 — 2019

Sunnyvale

Successfully led core 2B product ‘zCentral’ design from end-to-end. Increased 20% satisfaction rate from end users. Reached 1500 US schools and 1 million users globally.

Designed and launched 2C product ‘zSpace Home’ on-boarding experience, with 4.5/5 high score from feedback survey.

Redesigned responsive website and increased site traffic by 23%.

Led user research for core products in both the US and CH market. Identified target user segments and needs for localization to support balance between business and user goals.

Learning: Communicated with a cross-functional team in diverse methods to explain design thinking.

2018 — 20186-pixelsUIUX/Branding Designer

2018 — 2018

Hayward

Led Blockchain 'Quoin Block' branding design, website UIUX design, printing and digital marketing email, ads, motion graphic and event material design.

Directly communicated with clients, iterated feedbacks.

The products have been finally delivered and launched.

2017 — 2018Switchmate Inc.UIUX Designer

2017 — 2018

Pleasonton

Led the consumer mobile app with 3 features redesign. Increased 2% conversion rate for the smart camera purchase.

Learning: Maximized the user's interview effective information with bandwidth limitation.

Education

Academy of Art University

Master of Fine Arts (MFA)

Communication University of China

Experience+

Education

Master of Fine Arts (MFA)

Bachelor of Fine Arts (BFA)