Redesigning the post-purchase experience, empowering users with self-service options and reducing support inquiries.

Initiating new design pattern discussions, developing and updating components for the design system to ensure consistent and high-quality experiences across the product ecosystem.

Leading the visioning and design of a unified customer portal, successfully navigating ambiguity and delivering a clear roadmap and strategy for combining two distinct platforms by utilizing a design sprint process, conducting user research, and collaborating closely with stakeholders.

Creating an internal tool for the claims team, replacing a 3rd party SaaS solution and streamlining operations.

Conducting user research (interviews, usability testing) to identify pain points and inform design decisions.

Mentoring junior designers, supporting them in delivering high-quality projects from concept to launch.

Redesigned the website home page to reduce the bounce rate and communicate the brand values to users.

Conceptualized, defined, and designed a new marketplace platform by understanding the user needs, ideation, creating the user flows, and prototyping.

Made design decisions based on analytic data to increase user engagement.

Shipped products in close collaboration with the product managers, engineers, and marketing team.

Created detailed mockups for the responsive website (desktop, tablet, and mobile views) and mobile app.

Supported the marketing team with graphic design and advertisement materials.

Creatied the user interfaces of the landing page and main page for an incentive marketing platform.

Collaborated with the founders and developers to deliver the feasible design that meets the business goal.

Created CAD models and prototypes in collaboration with the 3D printing vendor.

Conducted patent search to understand the patent landscape.

Organized identified barb wires and created a handbook for reference purpose.