# Hub U. > Product Designer | GenAI & Core Ads Growth at Meta Location: New York City Metropolitan Area, United States Profile: https://flows.cv/hub A seasoned interaction designer with a passion for the design of engaging and meaningful user experiences. Specialties include Interaction Design, User Experience Design, User Experience Strategy, User Experience Research, A/B testing. ## Work Experience ### Product Designer, GenAi @ Meta Jan 2024 – Present ### Product Designer, Core Ads Growth @ Meta Jan 2022 – Present | New York City Metropolitan Area ### Product Design Mentor @ adplist.org Jan 2022 – Present | Remote Product design career advice, portfolio review, full loop interview prep, app critique and white boarding practice. AMA. ### Principal Product Designer @ The Washington Post Jan 2022 – Jan 2022 | New York, United States Leads design strategy, ideation, and execution to drive subscription growth across The Washington Post product ecosystem. ### Senior Product Designer, Convert @ The Washington Post Jan 2020 – Jan 2022 | New York, United States ### Senior Product Designer, Flights @ Tripadvisor Jan 2019 – Jan 2020 | Greater New York City Area As design lead for Tripadvisor Flights, I led the design for new features and services of Tripadvisor's portfolio of Flights products. Key Results: 1. The redesign of the '2nd click' itinerary overview resulted in +3.5% meta clicks and +6.53% meta revenue on Tripadvisor Flights search result pages resulting in + $320K annual revenue impact. 2. UI optimizations on search fields resulted in +2.7% active searcher rate and -6.3% decrease in bounce rate on Tripadvisor Flights landing pages resulting in +$30k annual revenue impact. 3. UI optimization on search fields resulted in a +14.5% Flights search rate on SeatGuru resulting in + $80K annual revenue impact. ### User Experience Design Lead, United Nations Development Programme @ United Nations Jan 2016 – Jan 2019 | Greater New York City Area Led the revamp of the visual design and user experience of UNDP's digital products and Iteratively create and refine visual elements on UNDP’s external websites to optimize donor conversion and user engagement. ### Program Captain, Game Design @ Brooklyn Game Lab Jan 2014 – Jan 2016 | Brooklyn, New York Brooklyn Game Lab is a game design lab based in Brooklyn, New York. I ran Design Labs where instructors and designers playtest, prototype, develop, and mod games for kids ages 6 to 12 years old. ### Manager, Branded Interactions and Digital Marketing @ ABS-CBN Corporation Jan 2012 – Jan 2014 | Quezon City, Philippines ABS-CBN is the largest media and content company in the Philippines. 1. B2B: Led a lean team of marketers, designers, developers, and content producers to collaborate with key advertising clients and agency partners to research, prototype and develop digital experiences that support clients' campaigns and brands. 2. B2C: Executed and continuously optimized digital marketing campaigns across multiple channels such as search, social, display, paid and earned media, and retargeting. 3. Continuously monitored emerging industry trends in digital marketing and new media, as well as meet with potential media and technology vendors. Highlights: Projects resulted in 200% increase in branded interaction (BE) revenues in 2010, 83% in 2011, 139% in 2012, and 284% in 2013. ### Digital Marketing Specialist @ ABS-CBN Corporation Jan 2009 – Jan 2012 ### Digital Strategist & Senior Account Manager @ MullenLowe Group Jan 2007 – Jan 2009 | Makati City, Philippines Mullen-Lowe (formerly Lowe & Partners Worldwide) is one of the world’s leading creative agencies. 1. Collaborated with regional and global digital teams to develop and implement regional digital campaigns for key clients. 2. Led the development of account-level strategy proposals that solve client’s business needs and satisfy key marketing objectives. 3. Aggressively pursue new digital business opportunities in the Philippines. Highlights: 1. Helped Lowe secure business with internationally-recognized local clients such as Zesto Corporation (juice and soda products), Unilab (pharmaceuticals), Petron Corporation (oil and petroleum), and Federal Land (real estate), generating $2.75M in annual revenue. 2. Drove additional revenues from Unilever Close-up Brand by 50% in 7-months time through effective account management and successful relationship building. 3. Created the digital strategy for the successful web relaunch of Far Eastern University which increased conversion by 17% in 2009. ## Education ### Master of Professional Studies in Interactive Telecommunications Program (ITP) New York University Jan 2014 – Jan 2016 ### BS Management in Communications Technology Management, Minor in Chinese Studies Ateneo de Manila University Jan 2003 – Jan 2007 ## Contact & Social - LinkedIn: https://linkedin.com/in/hubuy - Portfolio: http://hubert.pizza --- Source: https://flows.cv/hub JSON Resume: https://flows.cv/hub/resume.json Last updated: 2026-03-30