Student engagement and adtech platform connecting brands with Gen Z across 100+ universities and 500,000+ students – delivering content and experiences through advertising, insights, and ticketing products.

• 0→1: Shaped strategic pivot to build for advertisers. Built managed marketplace that enabled scalable multi-channel campaign execution, increasing revenue from £1M to £5M over 2 years. Built campaign management and delivery tools, reducing booking-to-activation time by ~65%.

• 0→1: Built ML-powered insights tool to segment 500,000+ students into behavioural ‘affinity’ groups, enabling universities to improve student engagement and advertisers to target high-intent audiences. Launched MVP with 5 design partners and secured contract renewals from 43 additional universities.

Early-career recruitment startup. Acquired by Native in November 2022.

• Joined as the first hire and founding team member.

• 0→1: Built and scaled Gradguide’s marketplace from zero to €500K+ ARR with NPS of 61, directly leading to acquisition by Native in November 2022.

Financial advisory firm founded by the former CIO at Morgan Stanley Investment Management.

• Rebuilt financial insights report as digital publication, growing monthly subscribers by 27% to 3,800.

• Increased average session time by 42% through interactive and responsive design, optimised for mobile.

Marketplace for independent brick-and-mortar fashion retailers to sell online.

• 0→1: Founded and built multi-vendor e-commerce marketplace for fashion retailers. Secured competitive grant through LaunchBox, Trinity College Dublin’s startup accelerator.