Design Leadership

Guided branding initiatives, including graphic design, video editing, and motion graphics; updated brand book standards for the International Orthodontics Foundation.

Project Management

• Designed key promotional materials, including posters and postcards, for a global event, achieving over 800K online views.

• Supported content for an event engaging 110+ countries.

• Facilitated an event with 268 attendees, highlighting international impact.

Mascot Development

• Designed 'iDol,' a mascot character with 16 unique expression’s emoji for daily, work, and learning scenarios.

• Achieved 2K+ reviews, reflecting strong user engagement and approval for the mascot and sticker series.

Built the company's brand successfully, including branding, clinic concept, Exhibition, marketing activities, new product development, user interface, social media, and content design.

Marketing Design

＊Standardize design procedure to minimize designer from 3 to 0

＊Designing a non-profit autistic children's program to provide free dental and health care to 100+ autistic children

＊Implement web design, and co-branding activities, which include Tik-Tok, Philips, offline activities, and product marketing

Development design of new products

＊Directed and designed games to transform dental appointments into an interactive games experience

＊Designed from concept to prototype, visual to user interaction, and finally to operation

＊Through gaming appointments, increase positive user reviews to 4.8/5.0

Social media Design

＊Designed the company's website and create visual guidelines for social media platforms

＊Published over 125 articles, reaching over 300,000 reads

＊Published over 24 videos, achieving a 0.9 completion rate

Character Design

＊Designed Intellectual Property characters based on brand positioning and marketing strategy.

＊Successfully commercialized characters from online to the clinic.

Created product design and feature development, which includes creating a corporate visual identity, developing new features, analyzing and maintaining interfaces, and designing marketing graphics. Among these, the program "jixin" pioneered the first function of simultaneously shooting photos and messaging.

Designed website visual proposal, which involves developing the website foundation, refining website structure, and collaborating with the software team. Industrial technologies, healthcare, education promotion, and non-profit operations are among the categories.