• Design in-car UI/UX motion & 3D motion experience for future Hyundai Motor Group.

• Designed and animated immersive 3D content for projection mapping, VR/AR, and museum installations.

• Collaborated closely with the art director and engineers to test interactive functionality and refine user experience.

• Worked on projects with a heavy focus on UI/UX animations of iOS, watchOS and macOS for Apple.

• Maintained and produced visual and motion assets for use by Apple across various channels

• Led the development of scalable visual assets across motion, 3D, and illustration used in paid campaigns, website, UI, social media, and enterprise sales.

• Created principal visual identities and creative strategies, and expand the existing design system to ensure consistency across all brand and marketing touch points.

• Partnered cross-functionally with marketing, engineering, and product teams to ensure brand consistency and creative alignment across channels.

• Designed brand identities, marketing collateral, packaging, and digital assets for startups, non-profits, and creative agencies.