# Hyeji Han

> UX Designer @ BlueCross BlueShield | Product Designer | Specialized in Healthcare & Fintech | Accessibility | Patient-Centered & Consumer Experiences | Previously @ Indeed | M.S. Human-Computer Interaction

Location: New York, New York, United States
Profile: https://flows.cv/hyeji

I’m a UX Designer with over 3 years of experience specializing in healthcare and fintech. My focus is on turning complex systems like AI-powered health notifications and international money transfers into intuitive, patient and consumer-facing experiences.

With a background in Sociology and a Master’s in HCI from the University of Michigan, I balance deep user research with a product-thinking mindset to drive measurable impact. At BlueCross BlueShield, I’ve led 0-to-1 designs that reached 41K+ enrollments and increased care action closure rates by 40%.

I’m passionate about building scalable design systems and ensuring every product is inclusive by following WCAG accessibility standards.

## Work Experience
### UX Designer @ BlueCross BlueShield of South Carolina
Jan 2023 – Present | New York City Metropolitan Area
• Drove the design of a cross-platform wellness rewards tracker, achieving 41K enrollments.  
• Led the redesign of an AI-powered message notification system, increasing reach by 17%.  
• Enhanced the design system with accessibility standards for both mobile and desktop platforms.  
• Developed high-fidelity prototypes to align stakeholders on long-term product strategy.

### UI/UX Designer @ MovementX
Jan 2023 – Jan 2023 | Washington DC-Baltimore Area
∙Redesign of patient onboarding and provider workflows, increasing completion rates by 37%
∙Conducted usability testing & stakeholder interviews to guide design decisions
∙Partnered with engineering on feasibility, reducing design-to-dev churn
∙Led QA via Linear, cutting reported user errors by 20%

### UX Design Intern @ Zell Lurie Institute for Entrepreneurial Studies
Jan 2023 – Jan 2023 | Ann Arbor, Michigan, United States
Zell Lab for Technologies + MovementX
∙Built a provider-facing design system, improving developer efficiency by 60%
∙Conducted 13+ interviews to inform responsive redesigns for scalability

### Project Manager & UX Researcher — Civic User Testing @ University of Michigan - School of Information
Jan 2022 – Jan 2022 | Ann Arbor, Michigan, United States
∙ Facilitated our team’s work and brainstorming and data analysis interpretation sessions, oversaw progress, and communication with client, Washtenaw County. 
∙ Led usability testing with 11 users to assess barriers and pain points on Washtenaw Rain Garden website, affecting 1,000+ rain gardeners
∙ Conducted affinity analysis to translate data into insights and presented the final report of key insights and actionable recommendations to stakeholders

### UX Design Intern @ Indeed.com
Jan 2022 – Jan 2022 | Austin, Texas, United States
∙Designed job application history features used by 350M+ users globally
∙Improved clarity with redesigned status emails, applied to 27% of job listings

### UX Design Intern @ Zell Lurie Institute for Entrepreneurial Studies
Jan 2022 – Jan 2022 | Ann Arbor, Michigan, United States
Zell Lab for Technologies 
∙ Led end-to-end design process from idea inception to launch for a brand new web-based identity assurance platform for client, Detroit Design & Technology Inc.

### Project Manager & UX Designer — Design Clinic @ University of Michigan - School of Information
Jan 2021 – Jan 2021
∙ Formulated a strategic project management plan and facilitated communication to gather client insights through bi-weekly client meetings
∙ Led a team of 4 students in designing a streamlined event management system that improved the community's event sign-up process incorporating user research
∙ Built the design system and delivered high-fidelity interactive prototypes for the launch

### UX Design Intern @ Sentbe
Jan 2021 – Jan 2021 | Seoul, South Korea
∙Improved cross-platform money transfer flows, boosting app ratings by 10%
∙Conducted 20+ competitive analyses on international remittance trends
∙Managed multilingual QA (13 languages) and wrote localized UX microcopy

### Marketing Intern @ HiCounselor
Jan 2019 – Jan 2020 | San Francisco Bay Area
∙ Executed marketing and content strategy on various social media presences to promote Hi Counselor to top companies
∙ Compiled and established contacts with organizations and professional associations for strategic partnerships
∙ Developed in-depth consumer data based on qualified individuals to assist with further development on content strategy


## Education
### Master of Science - MS in Human Computer Interaction
University of Michigan - School of Information

### Bachelor of Arts - BA in Sociology
UCLA


## Contact & Social
- LinkedIn: https://linkedin.com/in/hyejihan

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Source: https://flows.cv/hyeji
JSON Resume: https://flows.cv/hyeji/resume.json
Last updated: 2026-03-29