• Led the end-to-end design process, ensuring alignment with organizational goals.

• Designed comprehensive information architecture to enable seamless user navigation and support business objectives.

• Transformed complex workflows into intuitive user experiences, driving higher user engagement.

• Established scalable and cohesive design systems, ensuring visual and functional consistency across product lines.

• Lead UX Designer for the Bigfoot Biomedical by Abbott Bigfoot Unity system.

• Lead end-to-end product on a diabetes management app on the mobile platform (iOS & Android) and create unique user experiences that delight patients.

• Create information architecture, prototypes, user workflows, storyboards, wireframes, high-fidelity mock-ups, design specifications, and detailed design assets that visually and textually communicate the behavior of a software application.

• Thoroughly documented in the product’s design history file.

• Define, develop, and review all user interfaces.

• Work directly with cross-functional scrum teams to communicate and build elegant user interfaces into solutions.

• Communicate and collaborate with senior stakeholders from across the company, maintaining a trusted relationship with Engineering, Human factor Engineer, Clinical, Regulatory, Customer Success, Marketing, Sales, and executive management.

• UX/UI Design Lead for Velo by East West Bank digital applications.

• Responsible for the UX/UI design of the mobile application used as the primary interface of an International Bank system & International Mortgage system for people in Asia and the USA.

• Project lead on defining the user experience, including brainstorming, creating user scenarios, design concepts, storytelling, process flows, and interactions.

• Develop wireframes, low and high-fidelity prototypes.

• Develop and maintain relationships with client stakeholders

• Work closely with Product Managers, Marketing, Engineers, Experience Researchers, and other designers.

Managing Product Design Lead

• Directed the design and development of extensive data-driven investing integration applications catering to both B2B and B2C markets.

• Managed and mentored a team of junior UX/UI designers, providing guidance and training as needed.

• Led the UX/UI design for mobile and web applications, serving as the primary interface for an international stock investing integration system.

• Defined user experience strategies, including storytelling, personas, user scenarios, process flows, and interactions.

• Collaborated and communicated with senior stakeholders across Engineering, UX, Marketing, Sales, Support, and executive management to ensure alignment and maintain trusted relationships.

• Facilitated and led cross-functional team discussions, brainstorming sessions, and design reviews to develop elegant and effective user interfaces.

• Created comprehensive information architectures, prototypes, user workflows, storyboards, wireframes, high-fidelity mock-ups, detailed design specifications, and assets.

• Defined, developed, and reviewed all user interfaces to ensure consistency and usability.

• Oversaw design aspects of projects from conceptualization to final delivery.

• Designed marketing materials, including landing pages, campaign assets, email templates, and motion graphics.

• Worked directly with cross-functional scrum teams to integrate user-friendly interfaces into solutions.