# Hyungkum Choi

> Design @ JPMorganChase, (Prev: Abbott (Bigfoot Biomedical), Dow Jones (Investor Business Daily), Start-up)

Location: San Francisco, California, United States
Profile: https://flows.cv/hyungkum

Product Designer with 10+ years of experience designing B2B SaaS products, mobile applications, and complex data-driven platforms. I specialize in turning ambiguous problems into clear, intuitive product experiences and shipping high-quality features in close collaboration with engineers.

My work spans early-stage startups and large organizations, where I have led 0→1 product design, built scalable design systems, and delivered polished user interfaces for complex workflows. I bring a strong balance of product thinking, visual design craft, and fast iteration, helping teams move quickly from concept to shipped product.

## Work Experience
### Product Designer @ JPMorganChase
Jan 2025 – Present

### Principal Product Designer @ Mentium inc
Jan 2023 – Jan 2024 | San Francisco, California, United States
- Led the end-to-end design process, ensuring alignment with organizational goals.
- Designed comprehensive information architecture to enable seamless user navigation and support business objectives.
- Transformed complex workflows into intuitive user experiences, driving higher user engagement.
- Established scalable and cohesive design systems, ensuring visual and functional consistency across product lines.

### Staff UX Designer @ Bigfoot Biomedical
Jan 2019 – Jan 2023 | Milpitas, California, United States
- Lead UX Designer for the Bigfoot Biomedical by Abbott Bigfoot Unity system. 
- Lead end-to-end product on a diabetes management app on the mobile platform (iOS & Android) and create unique user experiences that delight patients. 
- Create information architecture, prototypes, user workflows, storyboards, wireframes, high-fidelity mock-ups, design specifications, and detailed design assets that visually and textually communicate the behavior of a software application.
- Thoroughly documented in the product’s design history file.
- Define, develop, and review all user interfaces.
- Work directly with cross-functional scrum teams to communicate and build elegant user interfaces into solutions.
- Communicate and collaborate with senior stakeholders from across the company, maintaining a trusted relationship with Engineering, Human factor Engineer, Clinical, Regulatory, Customer Success, Marketing, Sales, and executive management.

### Senior UX/UI Product Designer, Digital Banking @ East West Bank
Jan 2018 – Jan 2019 | Palo Alto, California
- UX/UI Design Lead for Velo by East West Bank digital applications.
- Responsible for the UX/UI design of the mobile application used as the primary interface of an International Bank system & International Mortgage system for people in Asia and the USA.
- Project lead on defining the user experience, including brainstorming, creating user scenarios, design concepts, storytelling, process flows, and interactions. 
- Develop wireframes, low and high-fidelity prototypes.  
- Develop and maintain relationships with client stakeholders 
- Work closely with Product Managers, Marketing, Engineers, Experience Researchers, and other designers.

### Lead Product Designer/Developer (UX/UI) @ Investor's Business Daily
Jan 2015 – Jan 2018 | Greater Los Angeles Area
Managing Product Design Lead

- Directed the design and development of extensive data-driven investing integration applications catering to both B2B and B2C markets.
- Managed and mentored a team of junior UX/UI designers, providing guidance and training as needed.
- Led the UX/UI design for mobile and web applications, serving as the primary interface for an international stock investing integration system.
- Defined user experience strategies, including storytelling, personas, user scenarios, process flows, and interactions.
- Collaborated and communicated with senior stakeholders across Engineering, UX, Marketing, Sales, Support, and executive management to ensure alignment and maintain trusted relationships.
- Facilitated and led cross-functional team discussions, brainstorming sessions, and design reviews to develop elegant and effective user interfaces.
- Created comprehensive information architectures, prototypes, user workflows, storyboards, wireframes, high-fidelity mock-ups, detailed design specifications, and assets.
- Defined, developed, and reviewed all user interfaces to ensure consistency and usability.
- Oversaw design aspects of projects from conceptualization to final delivery.
- Designed marketing materials, including landing pages, campaign assets, email templates, and motion graphics.
- Worked directly with cross-functional scrum teams to integrate user-friendly interfaces into solutions.

### Senior User Interface Designer @ AAA Auto Club Enterprises
Jan 2015 – Jan 2015
- Create hybrid mockups, wireframes, and visual designs.  
- Executing all visual design stages from concept to final hand-off to engineering 
- Creating specs & reqs documentation for production and development.


## Education
### Master of Fine Arts (M.F.A.) in Mobile/Web Design & New Media
Academy of Art University

### Bachelor of Fine Arts - BFA in Fine and Studio Arts
Academy of Art University


## Contact & Social
- LinkedIn: https://linkedin.com/in/hyungkum-choi-bba79920

---
Source: https://flows.cv/hyungkum
JSON Resume: https://flows.cv/hyungkum/resume.json
Last updated: 2026-04-13