As an independent product designer, I partner with emerging startups to shape their initial products and strategies to transform innovative ideas into market-ready solutions.

CloseCore (Financial Tech)

• Developed CloseCore's brand identity and design language

• Enhanced data visualization for better financial reporting and decision-making

• Redesigned the web app to ensure it was feasible to update within a reasonable time, improving usability and functionality

• Conducted user research and usability testing to ensure the platform met user needs and expectations

• Created intuitive UI for standardized workflows and reconciliation tools

Butter (Crypto Exchange)

• Established the visual identity and design language for this cutting-edge crypto exchange.

• Developed and launched the MVP, featuring advanced token swaps and an NFT perpetual trading platform.

• Played a pivotal role in securing investor funding, boosting early adoption, and achieving the 2nd top protocol on Mantle within the first month.

• Secured runner-up position at the Blast’s Big Bang Competition, underscoring the platform's innovation and market impact.

Dalcomsoft (Mobile Gaming)

• Collaborated with the founder to ideate and prototype "Project 45," a mobile game integrating music, play, and community engagement.

• Developed gameplay features that emphasize quick, intense, and addictive challenges to ensure high user retention and engagement.

CloudRig (Construction Tech)

• Led the design of the first MVP, including a management web application and an iPad app for field data logging.

• Established a lightweight design system, improving operational efficiency and product consistency across the company.

Promoted from Product Designer to Senior Product Designer, and ultimately to Lead Product Designer; led design initiatives for all flagship products including Inkpop (previously ooShirts), Chip (previously TeeChip), and Scalable Press. Significantly contributed to the company’s growth, achieving $500 million in annual revenue and reaching a total of a billion in sales.

Chip (previously TeeChip)

• Innovated with a New Design System: Pioneered the development and implementation of TeeChip's first design system, reducing time to market by 75% and significantly enhancing team efficiency.

• Boosted E-Commerce Functionality: Revamped key aspects of the marketplace, improving navigation and checkout processes, which resulted in an 8% lift in conversion rates.

• Implemented Quick Checkout Feature: Introduced a quick checkout feature, achieving an additional 14% lift in conversion rates.

• Spearheaded Platform Transformation: Led the strategic transformation from TeeChip to Chip, incorporating a comprehensive dropshipping solution to expand market reach and enhance seller engagement.

• Managed and Mentored Team Members: Supervised and mentored one product designer, overseeing her design contributions to TeeChip’s seller side, ensuring alignment with overall business objectives and maintaining design quality.

Inkpop (previously ooShirts)

• Directed Major Rebranding: Orchestrated the redesign of ooShirts into Inkpop, modernizing the print-on-demand platform and significantly improving user engagement.

• Enhanced Financial Metrics: Achieved an 18% increase in Average Revenue Per Visitor (ARPV) and a 16.7% improvement in conversion rates through strategic design updates.

• Launched New Features: Managed the development and rollout of new features that maintained a competitive Average Order Value (AOV) at $258, aligning closely with market standards.