✢ Directed the end-to-end product design lifecycle for AI-powered B2G SaaS, collaborating with multidisciplinary teams.

✢ Applied design principles to optimize workflows, reducing task times by 55% through user interviews, A/B testing, and refined navigation.

✢ Created user flows, wireframes, and prototypes, iteratively refining designs to align with user needs.

✢ Built a 0→1 design system to ensure UI consistency through scalable hierarchy and reusable components.

✢ Empower peers by demonstrating the use of Adobe Express to enhance academic and personal projects.

✢ Plan and execute 2+ Adobe workshops each year teaching students how to best utilize Adobe applications.

✢ Collaborate with faculty, staff, and student organizations to highlight availability of Adobe products on-campus.

✢ Promote Adobe through content creation and advertising through personal social media channels.

✢ Connect with a global community of Adobe Student Ambassadors to exchange ideas and best practices.

✢ Led design for a B2B mobile app, increasing app-based sales by 92% and boosting engagement by 80%.

✢ Designed an in-house mobile app to streamline warehouse workflows, reducing error rates from 7% to 1%.

✢ Managed digital assets for over 30 sub-brands including style guides, and typography stacks to maintain brand identity.

✢ Delivered responsive website from scratch, covering UX/UI, branding, and logo design in collaboration with cross-functional teams.

✢ Collaborated to B2B product redesign through user research and cross device testing, boosting user engagement by 21% and conversions by 13%.

✢ Used visual design skills to create social media contents across multiple channels, engaged over 100,000 followers.

✢ Delivered weekly analytics reports in stakeholder meetings, highlighting key engagement metrics to guide design optimizations.