Collaborate with fellow Designers and Product Managers to establish clear research objectives and hypotheses for usability and A/B testing sessions. Guided end-users through tasks and collected feedback using Dovetail, ensuring comprehensive insights for decision-making.

Create interactive prototypes in Figma to get user and stakeholder feedback, enhancing design concept communication and facilitating an informed decision-making process.

Partner closely with product managers and developers to prioritize and implement design enhancements based on insights from usability testing, contributing to iterative improvements in our product offering.

Utilize qualitative analysis techniques, including thematic analysis and affinity mapping, to turn research data into actionable insights, complemented by quantitative analysis through tools like Mixpanel for a holistic understanding of user behaviour and journeys.

Produce comprehensive research reports and presentations, delivering insights and recommendations effectively to stakeholders across the organization, fostering alignment and informed decision-making.

Initiate and facilitate regular design critique sessions to help foster a culture of collaboration and continuous improvement within the design team. These sessions led to the generation of more innovative and user-centred design solutions.

Led the end-to-end design process, leveraging the insights from research and analytics into concepts that form disruptive new products and features and designing the detailed workflows, user personas and interactions required to make them a reality.

Collaborated closely with cross-functional teams, including developers, product managers, and user researchers, ensuring smooth integration and implementation of designs. This led to a notable 15% increase in team efficiency and synergy.

Utilised Figma to create wireframes and high-fidelity screens for 7 client projects. Collaborated closely with product managers and user researchers to ensure alignment with user needs and conducted thorough developer handoff for project delivery.

Spearheaded the development and maintenance of design systems and UI kits, resulting in a consistent and cohesive user experience across all client products.

Collaborated with a team of 4 to conduct qualitative and quantitative UX research, identifying diverse user personas, pain points, and objectives. Utilized findings to craft comprehensive user flows and design high-fidelity screens, ensuring alignment with user needs.

Assisted the PND Manager in crafting and evaluating a comprehensive user experience survey to gain insights into the journey of over 140 scholars within the Ashinaga Africa Initiative, enabling a deeper understanding of their interaction with the organization's products and services.

Conducted in-depth analysis of historical data about 200+ scholar internships in Excel, extracting valuable insights to enhance the overall AAI Internship experience and proactively address identified pain points through strategic recommendations.

Formulated a dynamic marketing strategy to enhance engagement with a career coaching service for Ashinaga Africa Initiative scholars, orchestrating weekly social media campaigns featuring interactive quizzes and leveraging the influence of student ambassadors to promote and elevate the service's visibility and impact.