# Ian Roop > Staff Product Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/ianroop Experience in product design, interaction design, user experience design, visual design and strategic design for large transformative technology companies. Familiarity with designing for and across iOS, Android and the Web. Strong ability to communicate product ideas and demonstrate value propositions for new initiatives. Experience creating innovative design solutions for businesses in mobile payments, technology and the publishing industry. Worked with executives, stakeholders, project managers and engineers to conceive, concept and implement convincing software that solves user needs and meets business KPIs. ## Work Experience ### Staff Experience Designer @ Adobe Jan 2022 – Jan 2023 | San Francisco, California, United States User-centered qualitative research and design ### UX Designer @ Google Jan 2020 – Jan 2022 | San Francisco, California, United States Designer on NestUX with a focus on distributed and ambient computing, connected devices, smart home controls and home automations. Created system that enabled third party enterprises to register their IoT devices with the Google Home ecosystem, create routines and take advantage of Android, Google assistant and the Google Home app. ### Senior Product Designer @ Credit Karma Jan 2018 – Jan 2020 | San Francisco Bay Area Lead Designer on the Growth, Core and Discovery Teams Transformed the main screen of both iOS and Android mobile applications Navigation: +6% feature usage beyond the dashboard, +17% feature usage beyond credit, revenue positive, significant lifts for specific verticals. Ran multiple experiments in production to help define company direction. Overview: +5.8% increase in RpU, +3.1% organic SDU lift, +1.7% increase in weekly retention, 11.2 million people interacted with new surface. Stood up new platform that transformed the main view of the app. ### Product Designer @ Flipboard Jan 2017 – Jan 2018 | Palo Alto, California Led initiatives and advocated for explorations on Critical User Journeys and User Personas as it related to existing ethnographic studies on Enthusiasts, socialized within the broader Design, Engineering and Product Teams Introduced and socialized concept of pivotal pathways and product levers in an effort to better understand overarching performance metrics and the definition of success Introduced Product Brief, created Design Team Office Hours, performed audit of Design Team work streams projected versus actual work for Q1 2018 Task analysis of Critical User Journeys. User Story Mapping for new initiatives. Mentored other Design Team members. Helped shape new design culture and integrations to reduce randomization. Redesigned and updated new brand assets for iOS/Android apps including Get Started screen, app icons, notifications icons, widgets and other assets during New For Our Time campaign Designed Explorations for Flipboard Tech, a future version of the product geared towards tech insiders Built prototypes for usability tests. Created test plan and screeners for Usertesting.com. Ran multiple usability tests to validate product ideas for specific initiatives. Ran four usability tests for Android Bottom Navigation with new and existing users in comparison to current navigation. Synthesized test results and socialized with the larger Product and Engineering Teams. Audited all accept and invite flows for iOS, Android and the Web in authenticated and unauthenticated states with the app and without the app Led affinity mapping design exercise for Deferred Account Onboarding with project managers and designers Worked closely with project managers, engineers and stakeholders to implement Today in Technology across iOS, Android and the Web Designed Influencer Corner for Wired Magazine and Editor Nick Thompson for the Web and iOS. Designed Group Magazine flows, redesigned Create Magazine and Invite Others flows. Flipboard Bookmarklet and share extension ### Designer @ Google Jan 2015 – Jan 2017 | Seattle, Washington Designer within Cloud UX, Google Cloud Platform. Worked alongside project managers and engineers on an application performance management tool for on-call cloud engineers. Created storyboards exploring user journeys in the cloud alerting and monitoring use case. Helped shape the user experience of the Cloud Console mobile app Android/iOS. Product design for Error Reporting, Permissions, Trace, Billing, Logs, Incidents, Alerts and other features. Explored future versions of DevOps tooling for GCP. Designed charts and other data visualizations to inform SREs, cloud engineers and engineers working within an on-call triage environment. Worked on an internal issue tracking mobile application for all of Google. Proposed redesign of an existing app with improved navigation. Collaborated with UX Engineer to deliver an APK for usability tests. Created on device prototypes, low fidelity and high fidelity designs, helped run cafe studies, participated in usability test and helped synthesize findings with user researchers Received peer bonus from fellow designer in Mountain View, CA during UXU 2016 for volunteering at a Pixate prototyping workshop Received peer bonuses from Engineering Lead and Project Manager in Kirkland, WA during an all day Cloud Next session, helped the team to define their roadmap Proposed future component set and design language for Cloud Next mobile app Worked with the Keep Team to explore solutions to context switching and grouping of notes ### Senior Product Designer @ Starbucks Jan 2013 – Jan 2015 | Starbucks Headquarters, Seattle, Washington Redesigned the Pay, Manage and Reload sections plus the Barcode screen for Starbucks iOS v3.2.8 Redesigned v2.8 of the Starbucks Android app from the ground up including Onboarding, Sign Up and Log In, Rewards, Inbox, Settings and Notifications. Featured in the Google Play Store as the 6th top Lifestyle app. Worked with user researchers from Blink and collaborated with product team during usability testing. Interpret user metrics and analytics to inform holistic design approach. Wrote HTML & CSS for embedded web views. Helped create new visual design language system within a small high-capacity team. Delivered complete feature sections on time through rapid iteration cycles. Worked closely with developers to implement designs from concept to comp to code. Designed for Wear OS. Attended Google I/O 2014 Worked with Starbucks Global Digital Marketing team and key executives and stakeholders to meet business, brand and user goals. Helped test and give feedback on Mobile Ordering during pilot in Portland, OR. ### Visual Designer @ Übermind / Deloitte Digital Jan 2011 – Jan 2013 | Seattle, Washington Interface and visual designer for the web and mobile platforms. Specializing in layout, typography and interaction design for a variety of emerging technological ecosystems. Developed design comps and crafted digital assets for iOS and Android apps in a wide range of form factors and resolutions. Oversaw technical asset delivery, implementation and design quality assurance on multiple native mobile applications, touch interfaces and digital experiences. Worked alongside user experience designers to rapidly iterate and develop layouts, interaction paradigms and communication strategies for a variety of clients including Nike, Showtime, Target and Alaska Airlines. Created identity systems and unique brand experiences for startup companies. Worked with other designers to develop comprehensive brand guidelines and brand elements for startups. Adobe CC (Photoshop, Illustrator, InDesign and After Effects), TextMate and Coda, experience with Versions and image repositories Some experience with print design, photography (Canon 7D DSLR), color correction, video editing and motion graphics Experience creating user interfaces, visual design comps and pixel perfect assets in Photoshop and Illustrator for a wide range of devices, viewport sizes and screen resolutions including phones, tablets and televisions. Capable of providing valuable user experience feedback and interpreting complex wireframes into compelling visual design solutions that correlate to large established brands. HTML and CSS, basic knowledge of jQuery, XML, PHP and WordPress Familiar with Agile and Scrum project management methodologies. Also accustomed to using Jira for project tracking. Contributing and collaborative member of multi-disciplined project teams that include developers, project managers, quality assurance engineers, user experience designers, copywriters and illustrators. ## Education ### Associate of Applied Science in Web Design and Interactive Media The Art Institute of Colorado Jan 2009 – Jan 2011 ### Bachelor of Science (B.S.) in Photography Drexel University Jan 1995 – Jan 1999 ## Contact & Social - LinkedIn: https://linkedin.com/in/ian-roop - Portfolio: https://ianroop.design --- Source: https://flows.cv/ianroop JSON Resume: https://flows.cv/ianroop/resume.json Last updated: 2026-03-25