# Ido Dan > Senior Staff UX Designer | Product Strategy & Infrastructure | Kellogg MBA | Driving Operational Velocity & Business Transformation Location: San Francisco, California, United States Profile: https://flows.cv/idodan I am a Senior Staff-level UX Leader with a Technion Engineering foundation and a Kellogg MBA, specializing in Organizational Transformation. With 20+ years of experience—including leadership roles at eBay and as a CDO/Founder—I identify structural bottlenecks and architect the cross-functional Product Infrastructure required to scale global ecosystems. Current Strategic Partnership: Serving as a Principal Strategy Lead for a mature fintech firm, driving a CEO-backed transformation from a manual "Service Bureau" model to a high-velocity, self-served product ecosystem. The Impact: I recently validated a novel "Zero-Deploy" design-code platform currently on track to reduce customer onboarding time from 20 weeks to under 3 weeks—an 85% gain in operational velocity. I focus on Complexity at Scale, using "Design-as-Code" and multi-tier token structures to drive technical parity and measurable ROI. My unique background enables me to align C-suite business objectives with high-precision engineering execution. ## Work Experience ### Principal Design Architect | Strategic Design Initiative @ Fintech Transformation Strategy Jan 2024 – Present | United States Organizational Transformation: Partnering with the CEO to lead an active organizational shift from a manual "Service Bureau" model to a high-velocity, product-led ecosystem. Infrastructure Architecture: Designing a novel, multi-tier token hierarchy and runtime injection system to decouple visual logic from application code, ensuring surgical precision at scale. Operational Velocity: Successfully validated the technical "Steel Thread" architecture; currently on track to reduce customer delivery timelines from 20 weeks to under 3 weeks (85% gain in velocity). Governance & Influence: Established the organization’s first cross-functional Design System Squad and Committee to align Product, Engineering, and Business goals. Strategic ROI: Developing internal frameworks to measure the business impact of infrastructure investments, translating technical efficiency into measurable market agility. ### Principal & Product Design @ MVP Champs | UX & Product Strategy Jan 2023 – Present | San Francisco, California, United States MVP Champs is disrupting product discovery and helps driven founders significantly fast-track their startup. Our internationally renowned system helps professionals inject substantial value for their companies in record time, by validating their products and markets early on, acquiring robust design partners, propelling their product-market fit, and simplifying their fundraising. With MVP Champs' track record and proven method, we help founders propel their startups at a fraction of the traditional cost, gain clarity, crystallize product vision, and transform into their dream startup. What sets us apart is the capacity to accelerate product launches with reduced risk, time and time again, fostering innovation, agility, and freedom. To learn more about how MVP Champs can help you fast-track YOUR startup, please drop us a line today at hello@mvpchamps.com! ### VP of Product Experience Design @ Interai Jan 2021 – Jan 2023 I lead the product and product design organizations, outbound and inbound, creating Interai's platform. Led a major pivot to achieve product-market fit effort via market and user research, product design, and strategy. I work in collaboration with R&D, Sales, Customer Success and other organizations to launch valuable products to our market. ### Advisor to Leadership @ Interai Jan 2020 – Jan 2021 ### VP of User Experience Design @ Worthy.com Jan 2016 – Jan 2021 | Israel I crafted and led Worthy's consumer experience across diverse touch-points. Built, trained and mentored a team of product designers. Achieved significant growth via redesigning the users offline and online journey, supported by data, research and continuous testing. At Worthy we used product design to unlock business goals on a daily basis. Our agile impact-feedback approach from ideation to production has been playing a pivotal role in the company's 3 digits YoY growth. ### Principal Lecturer, Product Design and User Experience @ Holon Institute of Technology Jan 2013 – Jan 2018 Instructed the curriculum courses ### Chief Design Officer @ AppCoin Jan 2014 – Jan 2016 AppCoin pioneered the crypto currency space by providing communities with a white label platform to commerce. ### VP UX & Product @ NO PROBLEM Jan 2011 – Jan 2014 No Problem's platform helps advertisers reach ready-to-hire customers directly and provides them with a cost-efficient pricing system--they pay only for actual calls and decide how much a call is worth when they hear the customer request. We also give them new tools for managing their business more efficiently. ### Principal Lecturer, Product Design and User Experience @ Shenkar - Engineering. Design. Art. Jan 2008 – Jan 2014 Developed original curriculum and Instructed the courses ### Co-Founder, UX Design @ Beamr inc Jan 2007 – Jan 2011 ### Senior UX Designer @ eBay, Inc. Jan 2003 – Jan 2004 As a senior product designer at eBay, I worked with multidisciplinary teams on online projects and design strategies. At eBay, every project is evaluated and measured against its ROI. The User Experience & Design group has been creating ROI estimate models for User Experience projects - a practice that shape the future of the 'business of user experience'. ### Co-founder, Head of Design @ Contact Networks, Inc. Jan 1998 – Jan 2000 Contact Networks is an Accel-Partners backed Company. It pioneered the field of permission-based personal information sharing, focusing on shared address book services for consumers, enterprise users and CRM applications. I led the Visual Interaction Department which was responsible for the research, design and implementation of all products. The interdisciplinary nature of the department gave me the opportunity to work with diverse groups in the company such as engineering, production and marketing. Responsibilities include: - Led worldwide offices design teams to deliver products to marketplace. - Managed hiring for the group. - Developed products interaction and visual design guidelines. - Led the user-centric interface design for the following products: Web Application (Flash); Wireless Application (WAP); PC desktop application (Windows) ### Interactive Planner @ McCann Erickson Advertising Jan 1991 – Jan 1994 I founded their multimedia department. I was responsible for clients digital campaign presentations. During the 1992 national campaign for Israeli Prime Minister, I gained a unique experience in influencing public opinion. ## Education ### MBA in Marketing, General Management Northwestern University - Kellogg School of Management ### B.Sc. in Computer Engineering Technion - Israel Institute of Technology ## Contact & Social - LinkedIn: https://linkedin.com/in/idodan --- Source: https://flows.cv/idodan JSON Resume: https://flows.cv/idodan/resume.json Last updated: 2026-04-13