# Ielyzaveta Bieliaieva > From Vision to Execution: Designing for Users & Business Growth. Ex-GitLab, Yelp, Trifacta Location: San Francisco, California, United States Profile: https://flows.cv/ielyzaveta Innovative product designer with over 15 years of experience leading UX strategy, design systems, and end-to-end product experiences. Passionate about designing for complex, mission-critical domains. Adept at bridging business objectives with user needs to deliver impactful, scalable digital products. ## Work Experience ### Sr UX designer @ One Medical Jan 2025 – Present | San Francisco Bay Area ### Sr. Product Designer @ Luminary Cloud Jan 2023 – Jan 2024 | San Francisco Bay Area - Designed Interactive Geometry Modification, optimizing high-fidelity simulation workflows for enhanced usability and efficiency. - Led the UX for Lumi Mesh Adaptation, an AI-powered tool for seamless, automated simulation mesh generation, improving user productivity. - Drove cross-functional collaboration with engineering and product teams to align technical feasibility with user needs. 💡 Impact: Enabled faster iterations on cloud-based simulations, reducing manual setup time by 40% and improving accuracy in computational workflows. ### Senior Product Designer @ Assemble Jan 2022 – Jan 2023 | United States - Designed and launched the Employee Portal, enabling employees to access real-time compensation data while reducing HR workload. - Enhanced Compensation Planning, refining budget allocation, scenario modeling, and collaboration features to drive data-driven compensation decisions. - Improved platform adoption and engagement through user research and iterative prototyping. 💡 Impact: Contributed to 30% customer base growth by enhancing core product offerings and improving customer retention. ### UX Lead @ Sama Fertility Jan 2019 – Jan 2022 | San Francisco Bay Area - Led design for three core platforms supporting fertility care: web apps for patients and care teams, plus a mobile app for real-time patient support. - Developed a scalable design system, ensuring a seamless user experience across products. - Collaborated with the founding team to align design strategy with business and user needs, improving patient engagement and retention. 💡 Impact: Increased patient engagement by 45% and streamlined care team workflows, reducing administrative overhead. ### Senior UX Designer @ Trifacta Jan 2017 – Jan 2019 | Berlin Area, Germany - Spearheaded Trifacta’s transformation from enterprise software to SaaS, streamlining data transformation workflows for scalability. - Designed automation features for data acquisition, transformation, and publishing, including parameterization, scheduling, and job monitoring. - Conducted customer research and participated in on-prem CSM visits to enhance UX based on real-world use cases. 💡 Impact: Accelerated Trifacta’s SaaS transition, contributing to a 20% increase in customer adoption and improved data transformation efficiency. ### Product Designer @ Yelp Jan 2016 – Jan 2017 | Hamburg Area, Germany - Led acquisition and activation strategy for Yelp’s business owner registration, optimizing conversion funnels. - Redesigned Yelp for Business Owners (Android & iOS), improving usability and retention. - Conducted quantitative and qualitative research to refine user engagement strategies. - Contributed to Yelp’s design system initiative, ensuring a cohesive visual and functional experience across products. 💡 Impact: Improved business owner registration conversion rate by 25% and contributed to increasing app engagement. ### Interaction Designer @ GitLab, Inc. Jan 2015 – Jan 2016 - Designed GitLab Issues, GitLab Workflows, and the in-browser merge conflict resolution tool, improving team collaboration. - Transformed complex development workflows into intuitive user experiences. - Introduced design methodologies to GitLab’s open-source community, enhancing usability across the platform. 💡 Impact: The design and UX improvements to GitLab Issues & Workflows played a pivotal role in the company's growth, eventually leading to GitLab’s IPO in 2021. ### Senior Product Designer @ twago - Team2Venture GmbH Jan 2013 – Jan 2015 | Berlin Area, Germany - Led the UX/UI redesign of Twago’s freelance marketplace, improving the matching algorithm UX and platform usability. - Developed tools for freelancers to manage projects and payments, streamlining administrative workflows. - Conducted user research and A/B testing to refine platform interactions and user experience. 💡 Impact: Improved freelancer engagement, contributing to 30% growth in project completions and positioning Twago for future expansion. ### Product Designer @ twago - Team2Venture GmbH Jan 2012 – Jan 2013 - Designed an intuitive onboarding flow, reducing user drop-off and increasing project completion rates. - Conducted user research and A/B testing to refine platform interactions and user experience. ### Designer / Manager @ Fit Analytics, a Snap Inc. company Jan 2012 – Jan 2012 - Led user research and usability testing, analyzing user needs and behaviors to optimize Fit Analytics’ product experience. - Developed user flows, personas, wireframes, and high-fidelity prototypes, improving usability and engagement. - Defined and improved the user model and interface across multiple company products. 💡 Impact: UPcload was acquired by Snap Inc., solidifying its success in the fashion tech industry and expanding its influence in ML-powered size recommendation. ### GUI expert @ TOA Technologies Jan 2011 – Jan 2012 | Kharkov, Ukraine - Developed and executed a UX vision for TOA Technologies' cloud-based field service management software. - Led the design of an innovative web-based messaging interface, pioneering real-time communication while ensuring usability and industry standards. - Created detailed wireframes, prototypes, and interaction models, validating designs through user testing. 💡 Impact: Contributed to TOA Technologies’ growth and eventual acquisition by Oracle in 2014, positioning it as a leader in cloud-based workforce management. ### User Interface Designer @ BookABillboard Jan 2009 – Jan 2011 | NYC, USA - Co-led the 0→1 design of an online outdoor media marketplace as part of a two-person design team. - Designed the user interface and information architecture for the platform, ensuring a seamless buying and selling experience. - Assisted in setting web application direction and UI requirements based on business needs. 💡 Impact: Successfully launched the platform from scratch, leading to a 50% increase in advertising bookings and seller participation. ### Web User Interface Designer @ W3 EDGE Jan 2008 – Jan 2009 | Kharkiv, Ukraine Designing web-sites for corporate clients. Creating art and graphical elements. Creating documentation and advertising. ## Education ### Master's degree in Mathematics Bohdan Khmelnytsky National University of Cherkasy ## Contact & Social - LinkedIn: https://linkedin.com/in/lizabell --- Source: https://flows.cv/ielyzaveta JSON Resume: https://flows.cv/ielyzaveta/resume.json Last updated: 2026-04-13