Providing intimate concerts in unique spaces. We conducted a usability audit of the existing product. After that, the team decided to focus on research and action for a better search experience for Sofar Sounds. This will ensure local music lovers book gigs more easily and frequently.
Once we completed benchmarking of direct and indirect competitors, we wrote a research interview and conducted it on Zoom. By creating a tagging taxonomy, we synthesized our research data in Dovetail.
After UX research, we restructured the site's functionality using IA (Information Architecture) and mapped a more efficient user flow to sketch our wireframes.
We designed an atomic design system (UI components) to create a high-fidelity prototype with interactions and animated micro-interactions in Figma (ready for handoff to the development team). After moderated tests in-person and on the Maze site, we received 80% positive reviews. Our improvements reduced the site's wrong perception score by 20%, and 90% of users would like to book local gigs.
