Led end-to-end product design for SaaS and AI-first products from discovery through launch, partnering closely with founders, product management, and engineering.

Designed and governed a scalable design system used across 10+ companies and 20+ products, improving consistency, quality, and delivery speed.

Owned critical customer journeys (acquisition, onboarding, checkout, lifecycle), improving conversion, engagement, and usability through iterative experimentation.

Built AI-assisted internal tools (e.g., email QA workflows) to reduce production errors and accelerate delivery across teams.

Collaborated directly with engineering to ship production-ready UI patterns, supporting scalable React-based implementations.

Selected impact:

Led discovery, design, and delivery of self-serve capabilities, reducing reliance on sales and support while improving onboarding completion.

Designed and shipped SSO authentication, improving enterprise readiness, security posture, and customer adoption.

Delivered e-signature and document management workflows, reducing time-to-complete contracts and improving operational efficiency.

Optimized acquisition and onboarding funnels through iterative design, testing, and measurement.

Improved CRM workflows and tracking to strengthen lifecycle insights, personalization, and decision-making across teams.

Partnered closely with engineering and stakeholders to define requirements, validate solutions, and ship incrementally with measurable outcomes.

Built and led multidisciplinary design and engineering teams, scaling the organization from 6 to 60+ people across multiple countries.

Owned design systems, UX standards, and the delivery operating model, aligning execution across product, engineering, and stakeholders.

Led design and product delivery for complex enterprise platforms, including B2B2C solutions, ERP integrations (Salesforce and Microsoft Dynamics), and multi-tenant systems supporting multi-language, multi-currency, and multi-timezone use cases.

Managed executive stakeholder relationships and supported high-impact deal closures through product strategy, delivery confidence, and technical clarity.

Established UX standards and design review practices, mentoring designers and aligning teams on quality and consistency.

Selected programs:

Founded and scaled a white-labeled, offline-capable product, achieving a top national market position and expanding across four continents.

Built the product design system from the ground up, establishing UX standards and consistency across platforms.

Led an eight-person cross-functional team spanning product, design, engineering, and marketing.

Secured enterprise distribution through major telecom partners, including Vodafone and MEO.

Delivered brand identity, UI design, and web experiences using WordPress and Joomla for a range of clients.

Built a reusable icon and UI library (400+ icons) and contributed to desktop and mobile UI projects.

Managed client communication and project delivery end-to-end, ensuring quality, timelines, and stakeholder satisfaction.