# Igor Ginzburg > Product Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/igorginzburg Founding Product Designer with 15+ years building SaaS and digital products from idea to scale. I design with a deep focus on human behavior and how people think, decide, and build trust. Creating experiences grounded in clarity, intuition, and emotional intelligence. Working at the intersection of strategy, UX architecture, and hands-on craft, I bring a systems mindset and strong visual instinct to deliver products that feel elegant, seamless, and instantly understandable. I’m especially energized by how AI and vibe coding are accelerating the path from idea to execution, unlocking new leverage for ambitious teams building meaningful products. ## Work Experience ### Creative Director / Founder at Flowform @ Flowform Jan 2017 – Present | Santa Rosa, Bay Area California I run Flowform, a boutique product design studio partnering with startups and growing teams as a long-term design arm. I help founders and product teams turn complex ideas into clear, scalable products through UX strategy, UI design, and design systems, delivering high-fidelity, development-ready work. Flowform operates on a simple monthly subscription model, giving teams senior-level design support without the overhead of hiring full-time. www.flowformdesign.io ### Lead Product Designer @ Megastar Jan 2016 – Jan 2017 | Oakland, CA Megastar is a global digital talent platform reinventing high-stakes talent showcases for the mobile age. As Lead Product Designer, I drove UX, UI, and visual design efforts end-to-end, shaping the product experience from concept through execution. ### Product Designer @ Groupon Jan 2014 – Jan 2015 | Palo Alto Worked across multiple merchant-facing initiatives, supporting local businesses through tools such as self-service deal creation, merchant profile pages, delivery and takeout services (Groupon To Go), booking, and internal operational systems. Designed cross-platform experiences and collaborated closely with product and engineering teams to conceptualize and deliver usability improvements that streamlined workflows and increased overall product effectiveness. ### Product Designer @ SmartRecruiters Jan 2014 – Jan 2014 | San Francisco, california Worked closely with product managers on UI, UX, and visual design for SmartRecruiter’s web application. Contributed to key initiatives including Publisher (social features such as feeds, notifications, and messaging) and the job listing experience, while also supporting the marketing team with web design projects as needed. ### Lead UI, UX and Visual Designer - (Contract) @ youwoowme Jan 2012 – Jan 2013 | Telecommuting Lead UI / Visual Designer — YouWowMe (International) Led UI and visual design for YouWowMe’s international product, working closely with product management to translate user needs into polished, scalable experiences across desktop and mobile platforms (Windows, macOS, iOS, Android). Owned the design process end-to-end—from wireframes and interactive prototypes to pixel-perfect final UI—while partnering with engineering to ensure high-quality implementation. Also established and evolved the YouWowMe brand identity. ### Lead Interactive Designer @ ICQs Jan 2008 – Jan 2011 As Lead GUI/UX Designer at ICQ (an AOL company at the time), I designed two major product releases and three minor iterations. In addition to hands-on product design, I led and mentored other designers and collaborated closely with Product, R&D, and Marketing teams to deeply understand user needs and deliver thoughtful, high-impact creative solutions. ### Interactive Desinger (Contract) @ www.jewish-theatre.com Jan 2006 – Jan 2008 Designed marketing materials across both online and offline media, including websites, brochures, logos, brand identities, PowerPoint decks, and Flash presentations. ### Interactive Designer @ Finotec Jan 2007 – Jan 2007 Designed and delivered numerous successful projects across both offline and online media, including mini-sites, digital marketing campaigns, and branding for new product launches. ## Education ### Bachelor of Design in Interactive Media Shenkar - Engineering. Design. Art. Jan 2003 – Jan 2007 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/igorginzburg - Website: http://www.igorginzburg.com --- Source: https://flows.cv/igorginzburg JSON Resume: https://flows.cv/igorginzburg/resume.json Last updated: 2026-04-07