Audience UX Lead for Google’s flagship advertising platform. Led the overarching Audience UX strategy, collaborating directly with cross-functional Audience Leads to drive alignment and product vision across engineering, product, and business stakeholders.
Cross-Product Strategy: Led UX initiatives spanning multiple Google ad products, aligning inconsistent account linking workflows into a unified experience for users moving between Google Ads, DV360, Google Analytics, and other enterprise ad tools.
Enterprise Design Systems: Contributor to Material Design for enterprise components, defining scalable component libraries and interaction patterns specifically optimized for high-density, complex enterprise data requirements.
Strategic Leadership: Created the "Audience Master Deck," a strategic framework used to align and onboard new Directors and Product Managers, effectively bridging the knowledge gap in this highly technical domain.
Design Systems & Scalability: Developed and enforced a proprietary "Audience Design System," creating standardized patterns for audience creation that unified workflows across disparate engineering teams.
Complexity Reduction: Simplified the targeting experience for millions of advertisers, transforming abstract data concepts into intuitive selection tools where accurate segmentation is critical for global ad revenue.