Defining the product vision and architecture for a new AI-native platform. I operate as a hybrid strategist-builder, working directly with the CEO and Lead Engineer to translate abstract intent into concrete engineering execution.

AI-Native Prototyping: I don't just mock up interfaces; I build functional proof-of-concepts. Developed a high-fidelity prototype utilizing Vector Databases (RAG), Local LLMs, and cloud models to validate real-time content summarization and image processing workflows before engineering handoff.

Product Strategy: Leading the 0-to-1 definition of the product, creating the architectural blueprints and user flows that bridge the gap between strategic business goals and technical feasibility.

AI Workflow Innovation: Designing novel operational processes for AI-assisted coding. Solving specific challenges around context retention and hallucination mitigation to create seamless collaboration loops between human developers and AI agents.

Led UX for the critical Mac/PC application responsible for a significant share of global ad revenue. Optimized high-frequency workflows for power users managing campaigns at massive scale, designing unique offline-first capabilities for bulk editing and seamless synchronization that vastly outperform standard web interfaces.

Audience UX Lead for Google’s flagship advertising platform. Led the overarching Audience UX strategy, collaborating directly with cross-functional Audience Leads to drive alignment and product vision across engineering, product, and business stakeholders.

Cross-Product Strategy: Led UX initiatives spanning multiple Google ad products, aligning inconsistent account linking workflows into a unified experience for users moving between Google Ads, DV360, Google Analytics, and other enterprise ad tools.

Enterprise Design Systems: Contributor to Material Design for enterprise components, defining scalable component libraries and interaction patterns specifically optimized for high-density, complex enterprise data requirements.

Strategic Leadership: Created the "Audience Master Deck," a strategic framework used to align and onboard new Directors and Product Managers, effectively bridging the knowledge gap in this highly technical domain.

Design Systems & Scalability: Developed and enforced a proprietary "Audience Design System," creating standardized patterns for audience creation that unified workflows across disparate engineering teams.

Complexity Reduction: Simplified the targeting experience for millions of advertisers, transforming abstract data concepts into intuitive selection tools where accurate segmentation is critical for global ad revenue.

Led Audience Targeting UX for Google’s flagship enterprise advertising platform (formerly DoubleClick Bid Manager).

Design Systems: Developed a proprietary "Audience Design System," creating standardized patterns for audience creation and management across engineering teams.

Prototyping Operations: Co-led a specialized prototyping team to elevate technical skills across Google. Designed curriculum and taught advanced prototyping classes to designers globally.

Played a key role in the evolution of Google Analytics, shifting the platform focus from simple page-view metrics to deep user-centric analysis.

Google Audience Center (0-to-1): Founding designer for the tool, building it from scratch and managing its eventual integration as the core Audience Module within DV360.

Remarketing Innovation: Designed the foundational workflows for Remarketing, enabling seamless data activation from Google Analytics into Google Ads.