Identified, championed, and shipped several key initiatives

Directed interdisciplinary team of Product Managers, Product Designers, and UX Designers to prioritize user-centered mindset, impact and data-driven methodologies and lean principles through every stage of product development lifecycle

Established and nurtured robust practice of market and user research, a/b testing, usability testing, consumer feedback loops, and cross-functional workshops encouraging innovation and strengthening quality of solutions

Continuously worked to establish and improve a design system and pattern library for an extremely complex white label SaaS travel booking platform which needed to gracefully flex to accommodate diverse global language, currency, and payment method capabilities, varying international compliance requirements and accessibility standards, scores of inconsistent 3rd party data and content sources, and thousands of potential UI/UX variations due to client-configurable branding, copy, feature sets, and business rules

Collaborated closely with newly established Data Science team to define roadmap and oversee development of innovative AI/ML powered personalization capabilities

Worked with Engineering leadership to optimize workflow efficiencies between Product Design team and Agile scrum teams

Oversaw the development and delivery of all design and UX research assets, including UI designs, prototypes, graphics, animations, UX writing, and research reporting

Provided leadership and mentorship to a team of designers and researchers, nurturing their growth and ensuring the delivery of high-quality research and design deliverables that enabled successful collaborations and solution implementations

Integrated new designs and functionality into complex suite of existing products, technology and third-party APIs and partners, ensuring balance of user needs, client requirements and the business’s goal of creating a scalable white label product

Evaluated best practices for integrating design into Scaled Agile Framework, serving as only designer to be a dedicated member of a scrum team

Wrote, ran and analyzed user research, benchmarking and usability tests to identify pain points and UI preferences, validate hypotheses, and inform design decisions

Initiated and spearheaded effort to establish and maintain a design system and pattern library and educate company on merits of design thinking

Managed and mentored junior designers on growing team, encouraging lean UX methodologies and a culture of proactive and collaborative problem-solving

Supported ongoing sales efforts by improving the way we created prospective client-themed demo sites, reducing the turnaround time by 75%

Took on added responsibilities of Product Manager for several months upon key team member’s departure, prioritizing our backlog to meet changing business goals, researching and documenting existing and proposed functionality, defining business requirements and acceptance criteria, QA-ing feature iterations and logging bugs