🏢 The University of California, Santa Cruz (UCSC) Silicon Valley Extension User Experience and Web Design certificate program is designed to equip students with the skills needed to create intuitive, user-centered designs. It focuses on anticipating user needs and designing interfaces that are both functional and visually appealing.

• Provided Strategic Guidance: Offered advice on product roadmap, and program alignment with industry trends and best practices.

• Shared insights on emerging technologies, tools, and practices to keep the organization ahead of industry changes

🏢 Microsoft is a global technology company known for pioneering innovations like Copilot, Azure Cloud Services, Microsoft Teams, and Xbox, reaching customers in over 190 countries. As a UX designer, I worked with the Cloud Supply Chain and Azure Horizon Design teams, shaping the experience of Azure Cloud Services, a leading cloud computing platform with over 772 million users worldwide. My focus was on driving intuitive, scalable, and efficient design solutions for enterprise and cloud-based applications.

• Designed and implemented the Quota Recommendation feature in Azure Quota Services by collaborating with PMs, engineers, and users (DevOps engineers, Cloud architects) to streamline painful supply constraints, reducing quota resolution time from 3 days to just 10 minutes through automation.

• Created high-fidelity interactive test prototypes to validate concepts through moderated and unmoderated usability studies with over 40 users, leading to optimized user scenarios for Azure quota products.

• Simplified the complex quota request process from 6,000 request combinations to a single quota request for large-scale customers with over 1,000 subscriptions by collaborating cross-functionally with product managers, engineers, researchers, and designers, balancing user needs with technical feasibility.

• Adopted an iterative design approach to rapidly prototype, test, and refine solutions based on user insights and feedback, leading to a 20% improvement in usability and reducing user friction in key workflows. Recieved appreciation email taking part in Azure quota product improvements.

• Collaborated with product managers, front-end and back-end engineers, visual designers, and UX researchers in an agile product design and development process.

🏆 Accolades

• Recognized by management via email for impactful contributions to AI product development.

• Appreciated by leadership for the successful launch of Azure products.

🏢 Jolocom GmbH is a Berlin-based company specializing in decentralized digital identity solutions, empowering individuals and organizations to securely manage their identity data using self-sovereign identity (SSI) technology. The company leverages blockchain to create cryptographically verifiable identities, offering products like the SmartWallet application for secure identity management. Jolocom collaborates with industry leaders and participates in government initiatives to advance privacy, interoperability, and user autonomy.

I worked in the UX design team at Jolocom, contributing to the creation of intuitive and user-centered interfaces for decentralized identity products. My role involved designing solutions that enhance user engagement while simplifying complex blockchain-based identity processes.

• Designed blockchain decentralized authentication (proof of identity) dashboard supported by mobile wallet working alongside Product managers, Engineers and introduced Belgian citizens to interact businesses via e-government IDs.

• Reduced B2B customers’ learning time from 2 days to 15 minutes through intuitive experience and interactive web tutorials.

• Improved the decentralized identity issuer/verifier dashboard, enabling a smooth enterprise rollout and achieving a higher user satisfaction score.

• Guided product strategy and supported Product manager focusing on user goals and needs through the Jobs-to-be -done framework and completed more than 20 user interview to understand user’s functional jobs, goals, need and gains.

• Conducted moderated and unmoderated usability testing with 15 users across multiple user groups to validate product features.

• Collaborated with the engineering team from component library selection to product implementation

• Translated technical blockchain concepts into accessible designs via quick prototyping and testing by developing specific user learning metrics.

🏢 Crocusoft is a software development company based in Baku, Azerbaijan, founded in 2015. It specializes in delivering innovative IT solutions, including web and mobile development, enterprise software, and digital transformation services.

• Enhanced the user experience of three projects for large enterprises and logistics companies.

• Created an identity verification user flow and improved UX and UI to streamline the onboarding process for applicants, resulting in a significant reduction in application processing and waiting times.

• Organized more than 20 design sprints and workshops to align cross-functional partners in product, engineering, data, and customer teams.

🏢 Established in 1860, Goygol Wine Plant is one of the oldest wineries in Azerbaijan, renowned for producing high-quality wines and spirits using local and European grape varieties. The company operates 517 hectares of vineyards and exports award-winning products globally.

• Conducted extensive user research across 10 regions in Azerbaijan to identify consumer preferences and regional demand for alcoholic products, leading to the development of tailored product offerings.

• Calculated price elasticity for different regions to optimize pricing strategies, resulting in the creation of alcohol products that generated $2 million in monthly sales.

• Led the testing of product concepts through more than 40 focus groups, gathering qualitative insights to refine product features and positioning.

• Successfully launched a new product in underperforming markets, driving increased sales and improving market share.