# Ilkin Guliyev > User Experience Designer @ Microsoft | 7+ Years in Enterprise Products | Simplifying Complex Systems in Cloud, Finance & Decentralized Identity | Figma Prototyping, UX research & Engineering Collaboration Expert Location: Campbell, California, United States Profile: https://flows.cv/ilkin I’m UX designer with over 7 years of expertise in enterprise products across industries like Cloud computing (Microsoft), enterprise solutions, decentralized identity, and finance industries. I specialize in simplifying complex systems, creating intuitive designs, and aligning product strategies to achieve market fit. With a Master’s and Bachelor’s in Marketing, UX Design credentials, I bring a user-centered approach to designing impactful solutions. Skilled in CSS/HTML and engineering collaboration. 💎 What Sets Me Apart - I bring a user-focused approach rooted in marketing, allowing me to translate user behaviors and business challenges into actionable insights. By leveraging user research, and strategic thinking, I bridge the gap between user needs and business goals, communicating solutions to executives and teams bring UX solutions - I’m a fast learner who adapts quickly to new domains. My work includes agency design projects, decentralized identity design, cloud product design, and internal web applications supporting critical functions for over a million users—bringing fresh perspectives and tailored strategies. - My ability to prototype and iterate quickly, leveraging my proficiency in Figma. I have conducted numerous user studies and refined designs based on user and PM feedback. - I excel at collaborating with cross-functional teams, including engineers and designers, with a strong understanding of engineering limits and development constraints. 🚀 Achievements - Successfully launched Azure Quota and its features, simplifying the user deployment process, requesting multiple quota process and enterprise quota request process and reducing human resource costs for support tickets. This launch also increased the NPI score of Quota services and reducing quota resolution time from 3 days to just 10 minutes through automation. - Contributed to the program development of the UX Design Extension Program at the University of California, Santa Cruz Silicon Valley Extension, and I am a member of the advisory board for the User Experience and Web Design Certificate Program. 🎯 What I’m Looking For I aim to grow in tech-driven industries that enhance enterprise experiences and solve complex problems with AI. I’m especially interested in finance, IT, and cloud products but open to other areas. Currently based in the San Francisco, California, I am open to remote roles and relocation. • No Visa Sponsorship required • iqquliyev@outlook.com 🧘My Personality Report https://www.16personalities.com/profiles/f2348dab75f60 ## Work Experience ### Member of Program Advisory Committee of User Experience and Web Design Extension program @ UCSC Silicon Valley Extension Jan 2024 – Present | United States 🏢 The University of California, Santa Cruz (UCSC) Silicon Valley Extension User Experience and Web Design certificate program is designed to equip students with the skills needed to create intuitive, user-centered designs. It focuses on anticipating user needs and designing interfaces that are both functional and visually appealing. • Provided Strategic Guidance: Offered advice on product roadmap, and program alignment with industry trends and best practices. • Shared insights on emerging technologies, tools, and practices to keep the organization ahead of industry changes ### User Experience Designer @ Microsoft Jan 2022 – Jan 2025 | Washington, United States 🏢 Microsoft is a global technology company known for pioneering innovations like Copilot, Azure Cloud Services, Microsoft Teams, and Xbox, reaching customers in over 190 countries. As a UX designer, I worked with the Cloud Supply Chain and Azure Horizon Design teams, shaping the experience of Azure Cloud Services, a leading cloud computing platform with over 772 million users worldwide. My focus was on driving intuitive, scalable, and efficient design solutions for enterprise and cloud-based applications. • Designed and implemented the Quota Recommendation feature in Azure Quota Services by collaborating with PMs, engineers, and users (DevOps engineers, Cloud architects) to streamline painful supply constraints, reducing quota resolution time from 3 days to just 10 minutes through automation. • Created high-fidelity interactive test prototypes to validate concepts through moderated and unmoderated usability studies with over 40 users, leading to optimized user scenarios for Azure quota products. • Simplified the complex quota request process from 6,000 request combinations to a single quota request for large-scale customers with over 1,000 subscriptions by collaborating cross-functionally with product managers, engineers, researchers, and designers, balancing user needs with technical feasibility. • Adopted an iterative design approach to rapidly prototype, test, and refine solutions based on user insights and feedback, leading to a 20% improvement in usability and reducing user friction in key workflows. Recieved appreciation email taking part in Azure quota product improvements. • Collaborated with product managers, front-end and back-end engineers, visual designers, and UX researchers in an agile product design and development process. 🏆 Accolades • Recognized by management via email for impactful contributions to AI product development. • Appreciated by leadership for the successful launch of Azure products. ### User Experience Designer @ Jolocom Jan 2021 – Jan 2022 | Berlin, Germany 🏢 Jolocom GmbH is a Berlin-based company specializing in decentralized digital identity solutions, empowering individuals and organizations to securely manage their identity data using self-sovereign identity (SSI) technology. The company leverages blockchain to create cryptographically verifiable identities, offering products like the SmartWallet application for secure identity management. Jolocom collaborates with industry leaders and participates in government initiatives to advance privacy, interoperability, and user autonomy. I worked in the UX design team at Jolocom, contributing to the creation of intuitive and user-centered interfaces for decentralized identity products. My role involved designing solutions that enhance user engagement while simplifying complex blockchain-based identity processes. • Designed blockchain decentralized authentication (proof of identity) dashboard supported by mobile wallet working alongside Product managers, Engineers and introduced Belgian citizens to interact businesses via e-government IDs. • Reduced B2B customers’ learning time from 2 days to 15 minutes through intuitive experience and interactive web tutorials. • Improved the decentralized identity issuer/verifier dashboard, enabling a smooth enterprise rollout and achieving a higher user satisfaction score. • Guided product strategy and supported Product manager focusing on user goals and needs through the Jobs-to-be -done framework and completed more than 20 user interview to understand user’s functional jobs, goals, need and gains. • Conducted moderated and unmoderated usability testing with 15 users across multiple user groups to validate product features. • Collaborated with the engineering team from component library selection to product implementation • Translated technical blockchain concepts into accessible designs via quick prototyping and testing by developing specific user learning metrics. ### Product Designer @ Crocusoft Jan 2017 – Jan 2019 | Baku, Azerbaijan 🏢 Crocusoft is a software development company based in Baku, Azerbaijan, founded in 2015. It specializes in delivering innovative IT solutions, including web and mobile development, enterprise software, and digital transformation services. • Enhanced the user experience of three projects for large enterprises and logistics companies. • Created an identity verification user flow and improved UX and UI to streamline the onboarding process for applicants, resulting in a significant reduction in application processing and waiting times. • Organized more than 20 design sprints and workshops to align cross-functional partners in product, engineering, data, and customer teams. ### Product Marketing Specialist @ "Goygol Wine Plant" OJSC Jan 2014 – Jan 2016 | Baku, Azerbaijan 🏢 Established in 1860, Goygol Wine Plant is one of the oldest wineries in Azerbaijan, renowned for producing high-quality wines and spirits using local and European grape varieties. The company operates 517 hectares of vineyards and exports award-winning products globally. • Conducted extensive user research across 10 regions in Azerbaijan to identify consumer preferences and regional demand for alcoholic products, leading to the development of tailored product offerings. • Calculated price elasticity for different regions to optimize pricing strategies, resulting in the creation of alcohol products that generated $2 million in monthly sales. • Led the testing of product concepts through more than 40 focus groups, gathering qualitative insights to refine product features and positioning. • Successfully launched a new product in underperforming markets, driving increased sales and improving market share. ### Product Marketing Specialist @ Xalq Bank Jan 2011 – Jan 2014 | Baku 🏢 Xalq Bank is one of Azerbaijan’s leading financial institutions, providing retail and corporate banking services to individuals, entrepreneurs, and legal entities. Founded in 2004, the bank offers a wide range of services, including savings deposits, loans, digital banking, and securities market operations. I worked in the Business Development and Marketing Department, focusing primarily on marketing analytics and the improvement of digital products and channels. • Led the development of innovative digital banking products in credit card segment (bill payment portal, cooperation with Qatar Airways) by conducting comprehensive concept testing, resulting in a 20% increase in customer satisfaction and ensuring market alignment. • Optimized audience engagement by conducting A/B testing across digital channels (website, social media ads, email), increasing click-through rates by 25% and conversion rates by 15%. • Coordinated sponsorship activities for the 2012 FIFA U-17 Women’s World Cup in Azerbaijan, ensuring alignment with FIFA’s global marketing standards. Collaborated closely with FIFA’s marketing team to optimize digital marketing channels, resulting in enhanced fan engagement and increased visibility for sponsors across digital platforms. ## Education ### Professional Program in User Experience (UX) Design in Professional Program in User Experience Design UC Berkeley Extension ### Master Professionnel in International Tourism Management Aix-Marseille University ### Bachelor's degree in Marketing/Marketing Management, General Azerbaijan State University of Economics • UNEC ### International Business and cross cultural management HSB Hochschule Bremen – City University of Applied Sciences ### Professional Diploma in Marketing Level 6 in Marketing Planning Process CIM | The Chartered Institute of Marketing ## Contact & Social - LinkedIn: https://linkedin.com/in/ilkinguliyevux - Portfolio: https://www.ilkinguliyev.com - Portfolio: https://www.16personalities.com/profiles/f2348dab75f60 --- Source: https://flows.cv/ilkin JSON Resume: https://flows.cv/ilkin/resume.json Last updated: 2026-04-13