Hi, I’m Imelda. I’m a product designer who works on complex systems, where multiple teams, tools, and workflows need to come together for things to actually work. My focus has been on making those systems clearer and more reliable in real use.
Experience
2023 — Now
2023 — Now
• Advised early-stage teams on product direction, workflows, and system design to improve clarity and reduce friction
• Built and tested AI-assisted concepts, including a real-time communication tool to support autistic people
• Explored ways to connect data, tools, and workflows to support better decision-making and reduce manual effort
2019 — 2023
2019 — 2023
Vendor Direct
• Led the design of Vendor Direct, improving how businesses send and process virtual card payments across a multi-step workflow
• Found where payments became unclear after they were sent, and introduced clearer states and visibility so people could understand what was happening and what to do next
• Worked across product, engineering, and operations to align how payments moved through the system, reducing support requests
International Payments
• Led international payments work focused on setting up vendors and sending payments across 130+ countries
• Simplified complex, country-specific requirements into a clearer, step-by-step experience so vendors could complete setup with fewer errors
• Worked with product, engineering, and business partners to ensure workflows held up across different countries, payment types, and compliance constraints
• Focused on making cross-border payments easier to understand for both the sender and the receiver
2018 — 2019
2018 — 2019
San Bruno, CA
Own Your Inventory (OYI)
• Led the redesign of a mobile inventory tool used by associates and managers across stores
• Brought together workflows that were previously spread across multiple systems, reducing the need to switch between tools
• Made it easier for teams to see inventory and act on what needed to be done each day
Sam’s Garage (Tire & Battery Center)
• Led the design of a tablet-based tool to replace a manual, multi-step process for ordering tires and serving members
• Simplified how associates find products, check availability, and complete orders, reducing time spent per transaction
• Worked closely with store associates to understand how the process actually worked in practice and where it broke down
2015 — 2018
Saratoga, California
Digital Commerce Platform (MyMATRIXX GUI)
• Led the design of a web-based platform used by telecom teams to configure products, pricing, and billing workflows
• Replaced a manual, code-heavy setup process with a more structured interface, making it easier to create and manage complex configurations
• Worked closely with product, engineering, and sales to understand how the system was used in practice and where it broke down
• Established the initial design approach and patterns as the first designer on the team
White-Label Mobile SDK
• Designed a mobile experience from the ground up that telecom partners could customize and launch under their own brand
• Defined the UI, IA, and end-to-end flows used by sales teams to demonstrate the product to prospective partners
• Focused on Android experiences to establish the core patterns and flows, which were then adapted for iOS to meet tight timelines
• Simplified how users view plans, manage usage, and make changes, reducing reliance on customer support
• Worked across internal and distributed engineering teams to ensure the experience held up across different partner implementations and markets
• Helped shape how the mobile layer connected to a shared API and SDK, supporting a flexible platform across use cases
2013 — 2015
2013 — 2015
Mountain View