# Imran Ahmed Shaikh

> Lead Product Designer

Location: Queens, New York, United States
Profile: https://flows.cv/imran

I am a Lead Product Designer with over 20 years of diverse and international experience. Having worked in prominent cities like New York, Tokyo, Munich, and Dubai, I have collaborated with global giants such as Rakuten, Emirates Airlines, Pepsico, IKEA, Toyota, and Honda, among others. My expertise spans various domains, including Retail, Aviation, Hospitality, Telecom, Government, Energy, and FMCG.

As a Designer, I firmly believe that a successful product hinges on the fusion of design, business, technology, and user insights. My skill set includes crafting product visions, creating captivating narratives, and designing seamless, human-centered experiences within complex ecosystems. I take pleasure in engaging with clients, internal executives, and product teams to transform innovative concepts into reality. Working alongside multi-disciplinary teams, I thrive on overcoming project challenges and envisioning experiences that captivate and delight users.

I firmly believe that design has the power to enrich lives, reshape organizations, and redefine culture. It would be a privilege to contribute my extensive expertise and passion to new and exciting projects.

## Work Experience
### Lead Product/ UI-UX Designer @ Sonesta Hotels
Jan 2023 – Present | Boston, Massachusetts, United States
Transform business requirements into actionable tasks, delivering MVPs through JIRA stories.
Analyze data and metrics using tools such as Google Analytics and Quantumetrics to plan user research.
Initiate the product discovery phase by conducting user research, testing, and competitive analysis using Miro and Figjam.
Validate hypotheses through user research.
Provide UI and UX solutions that address user pain points, creating wireframes and prototypes in Figma based on best practices.
Managing the design and user experience of the website and mobile app

### Senior Product Designer/ UI-UX Lead Designer @ PepsiCo
Jan 2023 – Jan 2023 | Purchase, New York, United States
Share design solutions with the team.
Generate visual designs based on the data.
Provide the team with design concepts and prototypes
Craft visual representations using the data.
Provide infographics for dashboards used by clients like Walmart and Kroger

### Lead Product Designer/ UI-UX Lead @ HolidayCheck AG
Jan 2022 – Jan 2023 | Munich, Bavaria, Germany
- Setting up research plans and selecting appropriate methods based on objectives
- Conducting discovery work and effectively communicating research findings
- Clarifying undefined problem spaces and breaking down complex problems
- Developing elegant designs and interactive prototypes based on design principles
- Building mockups and prototypes to explore different design approaches
- Testing early designs with users and iterating based on feedback
- Defining product aesthetics and visual styles
- Creating detailed user interface specifications
- Guiding engineers in implementing your designs

### Product Design Manager @ Rakuten
Jan 2021 – Jan 2022 | Tokyo, Japan
エンドツーエンドの製品設計および開発サイクルの管理開発チーム、設計者、データチーム、マーケティング、およびBUと定期的に連携して、迅速な出力を実現します。技術およびビジネスの要件と方向性を備えた詳細なPRDの作成製品の価値を高める革新的なソリューションの作成 WIreframesとプロトタイプユーザーテストとユーザビリティテストの実行ペルソナとユーザージャーニーの作成問題点やフィードバックなどのユーザーインサイトを向上させるためのユーザー調査の実施壊れたジャーニー、バグ、参加するバグ修正の報告JIRAバックログでのストーリーとバグチケットの維持と優先順位付け有益で教育的な実施 同僚のためのワークショップ最新のトレンドと実践を実験して示唆する

### Lead Product Designer/ UI-UX Designer @ Emaar
Jan 2019 – Jan 2020 | Dubai, United Arab Emirates
- Leading design projects with a focus on end-to-end product design (interaction/UX & visual design)
- Managing UX quality across various platforms and devices (web, mobile, etc.)
- Ensuring solutions align with technical and business constraints
- Measuring, iterating, and delivering delightful user experiences
- Evangelizing user-centered, data-informed, and agile design processes
- Synthesizing complex business goals into user-friendly designs and user flows
- Being the user advocate, promoting simplicity and clarity in products
- Keeping up-to-date with standards, industry trends, emerging platforms, and best UX practices

### UI-UX Specialist @ Emirates Group
Jan 2018 – Jan 2019 | Dubai, United Arab Emirates
- Conducting research, design, and testing across digital channels using modern tools and techniques
- Operating in an Agile environment with Scrum framework support
- Analyzing customer requirements, goals, motivations, user profiles, needs, and pain points
- Designing task flows, screen layouts, interaction flows, and mock-ups
- Mapping customer journeys and analyzing user behavior with qualitative and quantitative data
- Providing Information Architecture and Information Design principles
- Creating Wireframes and Prototypes using tools like Sketch, Invision, Flinto, etc.

### Senior UI-UX Designer @ DEWA
Jan 2015 – Jan 2018 | Dubai
- Producing Information Architecture aligned with Business Requirements
- Delivering UX solutions using Design Thinking Methodologies
- Prototyping and creating Wireframes for Mobile Apps and Websites
- Providing Digital Solutions for Smart Services (Mobile Applications and Websites)
- Producing Motion Graphics for App Intros, Video Promos, and Corporate Presentations

### UI-UX Designer @ INTIGRAL
Jan 2010 – Jan 2015 | United Arab Emirates
- Providing UI and UX solutions for Mobile and Web Applications
- Conducting User Research and creating User Journeys
- Creating Prototypes and Wireframes
- Producing Video Marketing Material for Mobile Apps
- Scripting and Storyboarding the Marketing Videos

### Senior Web Designer @ Masterkey Computer Systems
Jan 2009 – Jan 2010
- UI Designer: Crafting visually appealing and intuitive interfaces with a user-centric approach for elevated user experiences.
- Application Layouts: Designing layouts for web and mobile platforms, prioritizing usability and functionality.
- Web Design: Creating engaging and modern web experiences, staying updated with design trends and best practices.
- Flash Banners: Crafting dynamic and interactive banners for effective communication of messages and promotions.
- Newsletters & Email Shots: Producing compelling designs to engage the target audience effectively.
- Brochure Designs: Strategically combining creative elements to leave a lasting impression and represent brands.
- T-Shirt Designs: Expressing creativity through visually appealing and meaningful designs for resonating with audiences.
- Diverse Experience: Delivering exceptional solutions that exceed client expectations in various design disciplines.

### Assistant Art Director @ Catch Interactive
Jan 2008 – Jan 2009
Designing creatives for campaigns
Setting up the style and artwork for projects
Designing website wire frames
Assisting the Creative Director for design directions
Supervising team of designers and programmers
Outsourcing projects
Scheduling projects

### Creative Head @ Al Futtaim
Jan 2007 – Jan 2008
Managing a team of designers and programmers
Supervising creative projects
Setting style and creative guidelines for in house brands 
Producing websites, flash banners, corporate presentations, micro sites and other online branding solutions
UI designs for internal websites and monthly newsletters
Reporting to General Manager with project updates 
Creating Quotations and setting up deadlines for projects
Branding and advertising solutions for the company
Refurbishing and redesigning websites for in-house brands

### Multimedia Head of Department @ LW Design Group
Jan 2006 – Jan 2007
Managing the Multimedia Department
Art directing and creating concepts for multimedia projects like presentations, slide shows, walk-thrus, websites,etc.
Working alongside the Creative Director, by assisting him and providing him art directions
Supervising and mentoring all the projects in terms of dead lines, quotations, production and quality check
Hiring and interviewing candidates to form a professional team
Creating project reports 
Providing Advertising and Branding Solutions

### Multimedia Director @ The Advertiser, JML Investment Group
Jan 2003 – Jan 2006
Head of Multimedia Department
Creating Websites
Designing Flash Presentations and Powerpoint Slideshows
Producing in house websites 
Producing print collateral like brochures, menus, calendars, banners, tshirts, mugs, fliers
Online products like Newsletters, Emailshots, Banners, etc.
Artwork for 2d and 3d games


## Education
### Bachelor Of Arts in English Literature
St. Xavier's College

### Diploma in Advance Multimedia and Applied Graphics Arena Multimedia
Arena Multimedia Aptech


## Contact & Social
- LinkedIn: https://linkedin.com/in/imran-ahmed-shaikh-6b15b96
- Website: https://www.behance.net/shaikhimran26
- Website: http://www.behance.net/imranshaikh

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Source: https://flows.cv/imran
JSON Resume: https://flows.cv/imran/resume.json
Last updated: 2026-02-23