• Collaborates with Marketing, Ecom, Rental, Analytics, and Data Engineering teams at Tailored Brands, Inc.

• Managed tracking and tagging for website and email/SMS, ensuring data consistency and security across channels.

• Implement CAPI for various third-party marketing channels I.e Pinterest, TikTok, Snapchat Via LIVERAMP

• SDK implementation of CDP and help Data Engineer team to get answer on problem statements.

• OneTrust Cookie compliance

• Ensured accurate Data Layer events tracking for campaign performance optimization.

• Implemented SDK on the client side for seamless event transmission to CDP.

• Implemented triggers and logic for delivering relevant messages across multiple channels.

My Roles and Responsibilities are below:

* Translate business requirements into technical specifications for custom digital analytics implementation using a combination of data layer, processing rules, SAINT classification, report suite configuration, custom JavaScript, JSON and applicable integrations with other systems.

* Manage daily operations and implementation of TD's analytics stack (Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Launch, Adobe Mobile Services, Ensighten) and 3rd party marketing tags (DoubleClick, Rakuten, Facebook, etc.)

* Develop and own all implementation documents such as SDR, Data Layer specifications, custom JavaScript.

* Ensure the timely delivery and accuracy of documentation and technical coding (HTML, JavaScript, ActionScript) via our Tag Management System.

* Collaborate with technology teams on implementation of analytics solutions, including guidance on data layer implementation and troubleshooting, data feeds and integrations with other systems.

* Keep abreast of product updates (Adobe, Ensighten), best practices and proactively follow up with required changes in our implementation and appropriate communications.

* Provide consultative service, training and validation support to quality assurance/testing teams.

This position is a hybrid on-campus and remote.

My Roles and Responsibilities:

* Share information about student engagement, CSI, and college activities/opportunities/services that enhance student life.

* Event management and execution.

* Marketing volunteer opportunities for students.

* Promoting virtual events and activities through various media(CCR and social media).

* Coordinating various special projects that will assist in further growth and development of student engagement.

This role helped me to strengthen my communication, research, presentation, leadership, critical thinking, problem-solving skills, time management, and organization through this job. Moreover, develop valuable work experience in a dynamic team environment.

* Led a team of five members and worked for a Finland based project. Technologies used was JS, React. Also, integrated ITSM (ServiceNow tool) with RPA-AI.

* Responsible for gathering client’s requirements and formulating a development blueprint. Utilized the MVC pattern, employing full stack technology MERN to develop APIs.

* Proficient in SQL for querying, data extraction, and manipulation.

* Integrated 3rd party tags across various digital platforms to enhance customer data tracking.

* Developed custom events to track user interactions (e.g., CTA tracking, form submission etc.) on web and mobile platforms.

* Used tools like GTM’s Preview mode, browser developer tools, and third-party solutions to debug tag implementation.

* Set up Google Analytics for web application (C4C) and generate analytic reports shared with project delivery manager and client.

* Awarded "Made a Difference Award" by the Regional Delivery head of Wipro, India for demonstrating consistent and quality contribution towards the organization.