# Inderpreet Singh > Software Engineer II - MarTech, AdTech | Senior Web Analyst | MarTech Integration Specialist Location: Dublin, California, United States Profile: https://flows.cv/inderpreetsingh I specialize in bridging marketing strategy with technology implementation—helping organizations capture, organize, and activate data that drives performance across digital channels. At Tailored Brands, Inc., I collaborate with Marketing, E-commerce, Rental, Analytics, and Data Engineering teams to design and execute scalable Martech and AdTech solutions. My expertise includes: *Managing website, email, and SMS tagging/tracking to ensure cross-channel data consistency and compliance. *Implementing CAPI integrations for third-party channels (Pinterest, TikTok, Snapchat) via LiveRamp. *Driving CDP integrations by implementing SDKs, configuring data flows, and solving key data engineering challenges. *Ensuring cookie compliance (OneTrust) and accurate data layer event tracking for campaign optimization. *Building logic and triggers that deliver personalized, multi-channel messaging. Previously at TD Bank (Canada), I led large-scale digital analytics and martech operations, managing the full Adobe stack (Analytics, Target, Audience Manager, Launch, Mobile Services) and third-party marketing tags. I translated business requirements into technical specifications, developed robust data layer frameworks, and provided hands-on coding support (JavaScript, JSON, HTML) to ensure seamless integrations. I thrive at the intersection of data, marketing, and technology—whether it’s enabling customer personalization, ensuring privacy-first compliance, or scaling attribution across channels. My passion is helping enterprises maximize the ROI of their martech and adtech investments by turning data into actionable insights and smarter customer experiences. ## Work Experience ### Software Engineer II (MarTech/AdTech) @ Tailored Brands, Inc. Jan 2025 – Present | Dublin, CA • Collaborates with Marketing, Ecom, Rental, Analytics, and Data Engineering teams at Tailored Brands, Inc. • Managed tracking and tagging for website and email/SMS, ensuring data consistency and security across channels. • Implement CAPI for various third-party marketing channels I.e Pinterest, TikTok, Snapchat Via LIVERAMP • SDK implementation of CDP and help Data Engineer team to get answer on problem statements. • OneTrust Cookie compliance ### Technical Lead - MarTech, AdTech @ Tailored Brands, Inc. Jan 2024 – Jan 2025 | Dublin, California, United States • Ensured accurate Data Layer events tracking for campaign performance optimization. • Implemented SDK on the client side for seamless event transmission to CDP. • Implemented triggers and logic for delivering relevant messages across multiple channels. ### Senior Measurement Solution Analyst @ TD Jan 2022 – Jan 2023 | Toronto, Ontario, Canada My Roles and Responsibilities are below: * Translate business requirements into technical specifications for custom digital analytics implementation using a combination of data layer, processing rules, SAINT classification, report suite configuration, custom JavaScript, JSON and applicable integrations with other systems. * Manage daily operations and implementation of TD's analytics stack (Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Launch, Adobe Mobile Services, Ensighten) and 3rd party marketing tags (DoubleClick, Rakuten, Facebook, etc.) * Develop and own all implementation documents such as SDR, Data Layer specifications, custom JavaScript. * Ensure the timely delivery and accuracy of documentation and technical coding (HTML, JavaScript, ActionScript) via our Tag Management System. * Collaborate with technology teams on implementation of analytics solutions, including guidance on data layer implementation and troubleshooting, data feeds and integrations with other systems. * Keep abreast of product updates (Adobe, Ensighten), best practices and proactively follow up with required changes in our implementation and appropriate communications. * Provide consultative service, training and validation support to quality assurance/testing teams. ### Student Ambassador @ Conestoga College Jan 2021 – Jan 2022 | Kitchener, Ontario, Canada This position is a hybrid on-campus and remote. My Roles and Responsibilities: * Share information about student engagement, CSI, and college activities/opportunities/services that enhance student life. * Event management and execution. * Marketing volunteer opportunities for students. * Promoting virtual events and activities through various media(CCR and social media). * Coordinating various special projects that will assist in further growth and development of student engagement. This role helped me to strengthen my communication, research, presentation, leadership, critical thinking, problem-solving skills, time management, and organization through this job. Moreover, develop valuable work experience in a dynamic team environment. ### Senior Analytics Engineer @ Wipro Digital Jan 2018 – Jan 2020 | Pune, Maharashtra, India * Led a team of five members and worked for a Finland based project. Technologies used was JS, React. Also, integrated ITSM (ServiceNow tool) with RPA-AI. * Responsible for gathering client’s requirements and formulating a development blueprint. Utilized the MVC pattern, employing full stack technology MERN to develop APIs. * Proficient in SQL for querying, data extraction, and manipulation. * Integrated 3rd party tags across various digital platforms to enhance customer data tracking. * Developed custom events to track user interactions (e.g., CTA tracking, form submission etc.) on web and mobile platforms. * Used tools like GTM’s Preview mode, browser developer tools, and third-party solutions to debug tag implementation. * Set up Google Analytics for web application (C4C) and generate analytic reports shared with project delivery manager and client. * Awarded "Made a Difference Award" by the Regional Delivery head of Wipro, India for demonstrating consistent and quality contribution towards the organization. ### Software Engineer @ Wipro Digital Jan 2016 – Jan 2018 | Bengaluru, Karnataka, India * Worked with the frontend team to develop and maintain software UI. * Build and maintain a common React Component Library, including customization and documentation. * Worked in an Agile environment to plan and estimate work at different stages, including story, sprint, etc. * Collaborated with Automation Team. * Developed and delivered automation use cases using Java, Sikuli and UiPath tool. ### Trainee @ Wipro Limited Jan 2016 – Jan 2016 | Pune, Maharashtra, India I did my internship in Core Java and a relational Database. I worked on some of the assignments and submitted one Final project successfully during that time. After I completed the internship, I got hired Full-time software engineer in Wipro. ## Education ### Postgraduate in web design and development Conestoga College ### Bachelor of Technology - BTech in Computer Science Punjab Technical University ### non medical L.R.S. D.A.V. senior secondary model school ## Contact & Social - LinkedIn: https://linkedin.com/in/inderpreetsinghsidhu --- Source: https://flows.cv/inderpreetsingh JSON Resume: https://flows.cv/inderpreetsingh/resume.json Last updated: 2026-04-11