• Redesigning a complex desktop trading platform for mobile, building an end-to-end design ecosystem from scratch to support small and medium business users.

• Collaborated closely with product managers and engineers to scope edge cases and define critical workflows under tight startup timelines—balancing business requirements with power user needs in a high-stakes domain.

• Delivered mid- and high-fidelity wireframes under rapid release cycles, adhering to system guidelines while introducing scalable innovations.

Designed interactive immersive VR educational interfaces, including a water treatment plant and a veterinary clinic walkthrough, using gamified and interactive 3D elements to boost engagement. Improved micro-interactions for the joystick and hand motion, ensuring a cohesive interaction across devices (Quest, desktop) with a 90% satisfaction rate. Coordinated with developers and clients to identify and resolve interface friction points in VR flows.

Guided 50+ students on storytelling, layout, and design critique for portfolio development.

• Led end-to-end design of an AI-powered Smart Note and 3D timeline interface that integrated lab results, scans, andhistory data, reducing physician review time by 50% and clicks per case from 20 to 2.

• Ran contextual inquiry & usability testing with 2 oncologists (3 scenarios), resolving 10 workflow pain points, and reducing time-to-key-insight by 60%.

• Designed content (reels, posts) and branded assets, increasing app downloads by 60% and engagement by 20%.

• Created targeted materials after consulting bar and restaurant owners to improve visibility on the Socialyfe app.