As an executive UX and product leader at Coupa, I drive the intersection of design innovation and AI to revolutionize enterprise procurement and supplier experiences.
Experience
2022 — Now
2022 — Now
California, United States
Led a full-stack design team of 15+ members in driving global initiatives for supplier experiences, contracts, fraud/risk, data services, category management, community/AI, and customer supplier portals, promoting growth and high user adoption.
Strategized UX transformations for supplier onboarding and discovery, integrating AI/Navi Agents to pioneer autonomous spend management, exceeding core business metrics and building foundations for future Direct Spend capabilities.
Directed four high-impact research initiatives (Supplier Onboarding, Discovery, CSO, Reqs), informing user satisfaction for high-volume buyer-supplier activities.
Championed cross-functional workshops and alignments with Product, Engineering, and Support teams, resolving conflicts and creating unified frameworks to accelerate sourcing cycles and enhance operational efficiency.
2018 — 2021
2018 — 2021
London, United Kingdom
• Working with product teams to decrease operational costs and increase revenue from new business
• Simplify complex systems
• Develop user research strategies
• Manage and mentor group of designers
• Champion a user-centered design process throughout the organization
• Provide thought leadership and a unifying vision for the user experience across the platform
2017 — 2021
2017 — 2021
* Making it simple, through strategy, research, design and development
* Built and lead team of UI engineers
* Created strategy for new visual language system
* Facilitate and lead brainstorming sessions
* Gather requirements
* Prioritize requirements
2014 — 2017
2014 — 2017
San Mateo
* Making it simple
* Developed high and low level storyboards, workflows, wireframes, mockups and prototypes
* Developed UX strategy for Coupa Supplier Network
* Developed visual language system and strategy for all applications
* Developed personas
* Performed various design research methods to gain insight into user behavior
* Influenced and educated product teams in user-centered design principles and processes
* Developed applications utilizing HTML, CSS, and jQuery
* Collaborated with geo-dispersed, multidisciplinary teams, and stakeholders
2011 — 2014
2011 — 2014
* My main focus is changing Dell's suite of systems management products from system-centric to user-centric.
• Developed high and low level storyboards, mockups and prototypes to effectively
communicate interaction and design ideas. Produced pixel perfect UI elements for
deployment teams
• Created concepts and strategies that I saw throughout development process
• Assigned to lead Dell Kace BYOD visual design strategy for their BYOD products
• Unified the user experience across multiple Dell Kace products
• Assigned to contribute to Dell’s UX guidelines and visual language system for the
software group
• Involved in multiple touch points of product development life cycle,
from development to conceptualizing marketing campaigns
• Developed and managed print initiatives; including ad design and
collateral production
• Maintained and expanded the corporate brand strategy through all media including
print and electronic
• Analyzed and implemented user research into an optimal user experience
• Influenced and educated product teams in user-centered design principles
and processes
Education
University of Idaho
BFA
Del Mar
Del Mar