I'm your happy conduit for ideas to come to life :)

For the past 20+ years, I've enjoyed delivering visual clarity through Graphic Design, UX/UI, Signage and Experiential Graphic Design. I specialize in transforming complex concepts into intuitive, engaging interfaces that people love to use.

My approach centers on three core principles:

1) Collaborative partnership - Working openly with stakeholders, users, and clients in a productive and genuinely fun way.

2) Functional beauty - Turning your concepts and visions into clean, purposeful designs that solve real problems while looking exceptional.

3) Experiences that inspire action - Elevating designs beyond aesthetics to create visual experiences that captivate users and motivate them to engage.

What drives me:

This role as a conduit for transformation is what energizes me most. Whether it's a digital product, brand identity, or user experience overhaul, I'm drawn to projects that have a positive mission for our society and planet. I'm passionate about advocating for users and ensuring their needs remain at the heart of every design decision.

Let's create something meaningful together - If you're building something that matters and need a design partner who brings both expertise and enthusiasm, I'd love to connect.

I'm your happy conduit for ideas to come to life :)

For the past 20+ years, I've enjoyed delivering visual clarity through Graphic Design, UI and Experience Design. I specialize in transforming complex concepts into intuitive, engaging interfaces that people love to use.

My approach centers on three core principles:

1) Collaborative partnership - Working openly with partners, stakeholders, users, and clients in a productive and genuinely fun way. Great design emerges from great conversations.

2) Functional beauty - Turning your concepts and visions into clean, purposeful designs that solve real problems while looking exceptional.

3) Experiences that inspire action - Elevating designs beyond aesthetics to create visual experiences that captivate users and motivate them to engage.

What drives me:

I truly love being the conduit for ideas to come to life. Whether it's a digital product, brand identity, or user experience overhaul, I'm energized by projects that have a positive mission for our society and planet. I'm passionate about advocating for users and ensuring their needs remain at the heart of every design decision.

Let's create something meaningful together - If you're building something that matters and need a design partner who brings both expertise and enthusiasm, I'd love to connect.

I lead a full-service strategic design studio with a focus on public agencies and companies that create a positive impact in our world. We create user friendly experiences at every touch point, whether it's in the physical space while walking through a park or online and on digital devices. As a collective of business partnerships and creatives, I manage all aspects from client communication, design and implementation.

Clients Include: San Francisco Recreation & Parks Dept., San Francisco Public Utilities Commission, San Francisco Port, AECOM, MWA Architects, America SCORES, Presidio Trust, Sunforce Solutions

We got the opportunity to re-brand the entire department after they had received a new identity, but had no way to implement it in a way that would make the public aware of the change.

Highlights Include:

Integrating the fresh colors of the logo with the silhouette of the girl on the swing, I used the language of the new logo with the silhouette of the girl sitting on the swing to create the department's quarterly Activities Posters and Covers plus camps, World Cup Soccer event posters.

In close collaboration with AECOM, I helped create the design guidelines for the new Waste Water Recovery Plant with a focus on way-finding, campus signage and the educational tour.

Upon completion of that project we started working with MWA Architects to design the detailed signage that spans the 11 panel fountain in the Plaza, entrance of Building 600 and 3 of its floors that will help educate visitors about the complex processes involved in the waste water recovery cycle.