As Lead UX Designer, I drive the end-to-end design strategy for U-Haul’s digital ecosystem, from web to mobile platforms. I lead cross-functional collaboration with product managers, engineers, and stakeholders to deliver intuitive, scalable solutions that improve customer experiences for millions of users nationwide.

Key focus areas:

• Leading UX vision and design execution across core digital products.

• Translating complex business needs into simple, user-centered experiences.

• Mentoring and guiding designers to strengthen team practice and craft.

• Conducting user research and usability testing to inform product decisions.

• Driving design consistency through systems thinking and design standards.

My work ensures that every interaction—whether booking a truck, managing storage, or accessing support—feels seamless, reliable, and human-centered.

Talkvisor is an AI-powered platform that helps teams manage and analyze conversations, turning unstructured dialogue into actionable insights. It provides a streamlined dashboard and conversation tools that make it easier for users to discover patterns, track performance, and leverage AI for smarter decision-making.

Led the design of Talkvisor’s new dashboard and conversations page, showcasing the product’s AI-driven capabilities. Partnered with product and engineering to reimagine the user experience, turning complex data and interactions into clear, actionable insights.

Key contributions:

• Designed an intuitive dashboard that highlights real-time AI insights.

• Streamlined the conversations page to improve discoverability and efficiency.

• Applied storytelling and design systems to create a cohesive product identity.

• Collaborated closely with cross-functional teams to align design with business goals.

• Elevated the user experience to position Talkvisor as a forward-looking AI-powered platform.

Contributed to an interdisciplinary initiative focused on democratizing access to nature as a tool for mental health and performance enhancement. Supported research and design efforts exploring “nature dose” interventions across contexts such as workplace wellness, education, gaming, and urban recreation. Leveraged citizen science and quantified-self approaches to help advance public engagement and awareness of the benefits of nature immersion.