Product designer who loves making complicated data and workflows simple. I own the entire life-cycle of product development from product ideation and definition, user research, identifying deliverables, estimating effort, iterating on wireframes and design, usability testing, post-launch evaluation, communication &...

2022 — NowCockroach LabsStaff Product Designer

2022 — Now

Leading strategic initiatives across database observability, AI-assisted workflows, and developer experience within CockroachDB Cloud.

Led design for monitoring, troubleshooting, and SQL performance optimization workflows in a distributed cloud database environment.

Evolved information architecture to support complex relational models and multi-surface workflows at scale.

Established reusable interaction patterns for data-heavy interfaces, including advanced filtering, tables, and visualization frameworks.

Led design exploration and validation of AI-powered console experiences, translating emerging interaction models into production-ready solutions.

Contributed to measurable improvements in task success rates and NPS across core workflows.

2020 — 2022CouchbaseSr. UX Designer

2020 — 2022

First designer on Couchbase Capella, a cloud Database-as-a-Service (DBaaS) platform for enterprise developers and platform teams.

Led the evolution of platform information architecture and core workflows from early incubation through global enterprise adoption.

Partnered closely with product and engineering to deliver scalable, production-ready cloud experiences. Contributed to Capella’s growth into a multi-million ARR platform recognized as Best Cloud Management Solution — Cloud Awards 2022–2023.

2019 — 2020SpaceIQProduct Designer

2019 — 2020

Mountain View

Owned end-to-end product design for enterprise SaaS workplace management platform, leading research, IA, and system design across web and mobile experiences.

2018 — 2019TradecraftProduct Designer

2018 — 2019

San Francisco Bay Area

Designed end to end user-centered experiences for high growth-startups.

2016 — 2018LiveAction - Network Management SoftwareSenior Frontend Software Engineer

2016 — 2018

Palo Alto, CA

Successfully led features development from design stage through production, influencing in scoping and planning of features while working in collaborative fast paced agile development environment. Accelerated in completing tasks within committed deadlines, Identifying and escalating any issues that arise.

Partnered with designers to ensure a cohesive and engaging user centered approach and implemented it with high standards of code quality.

Education

Tel Aviv University

Master of Business Administration (M.B.A.)

Hacker software Training Center

Computer Software Engineering

Tel Aviv University

Experience+

Education

Master of Business Administration (M.B.A.)

Computer Software Engineering

Bachelor's Degree