Product Designer with 6+ years of experience designing end-to-end digital products across web and mobile platforms. I focus on solving complex problems through user-centered design, strong UX strategy, and scalable UI systems that drive both user satisfaction and business impact.

Experience

2023 — 2025AccelByteProduct Designer

2023 — 2025

Seattle, Washington, United States

Increase registered users by an average of 21.17%.

Increase the conversion rate from registered studios to active studios by 25% by providing clear guide tour, home page preview and free trial design.

Increase the conversion rate from studios to paying studios by 19% by providing self service billing design.

Contribute to AccelByte Design System

2022 — 2022RuangguruUI Designer

2022 — 2022

Jakarta, Indonesia

Designed high-fidelity user interfaces and improved the design system to meet evolving product needs.

Partnered with cross-functional teams to deliver complete product functionalities while incorporating research insights into design decisions.

Delivered advanced prototypes for usability testing and collaborated closely with developers to ensure accurate implementation.

Contribute to Ruangguru Design System

2021 — 2021TokopediaProduct Designer

2021 — 2021

Jakarta Selatan, Jakarta, Indonesia

Successfully improved the success rate by approximately 4%, which translated to the removal of 6,000 wasted requests every month, resulting in savings of Rp2.1 million per month.

Provide a technology experience & automation for Tokopedia's vendor in term of registration & onboarding.

Contribute to improve Tokopedia Design System component and accessibility.

Contribute to Tokopedia Design System

2019 — 2021eftax Co., Ltd.Product Designer

2019 — 2021

Amagasaki City, Hyogo Prefecture, Osaka, Japan

Spearheaded the design and development of the HaloDish mobile application as Lead Designer, delivering a user-centric interface and enhancing overall user experience

Boosted user acquisition conversion rates by 1,296% by designing and implementing a high-impact HaloDish landing page, significantly improving marketing effectiveness.

- Build and Manage to HaloDish Design System

2019 — 2019Astro Cloud Software House, MalangAndroid Developer

2019 — 2019

Malang, East Java, Indonesia

Education

University of Brawijaya

Experience

Education

Bachelor's degree