# Insan Nurjaman

> Product Designer | Improving User Experience and Conversion Rates

Location: Malang, East Java, Indonesia
Profile: https://flows.cv/insan

Product Designer with 6+ years of experience designing end-to-end digital products across web and mobile platforms. I focus on solving complex problems through user-centered design, strong UX strategy, and scalable UI systems that drive both user satisfaction and business impact.

I have contributed to products in E-Commerce, Education, SaaS, Fintech, and Trading Platform company. Working closely with product managers, engineers, and stakeholders to deliver complete, high-quality experiences. My work includes product discovery, interaction design, high-fidelity UI, design system improvement, and conversion-focused optimization.

I hold a Bachelor’s degree in Informatics from Universitas Brawijaya and have a technical foundation in Android development, SOLID programming principles, and Kotlin, enabling effective collaboration with engineering teams.

I am passionate about building accessible, intuitive, and data-informed digital experiences that create real value for users and sustainable growth for businesses.

## Work Experience
### Product Designer @ AccelByte
Jan 2023 – Jan 2025 | Seattle, Washington, United States
- Increase registered users by an average of 21.17%.
- Increase the conversion rate from registered studios to active studios by 25% by providing clear guide tour, home page preview and free trial design.
- Increase the conversion rate from studios to paying studios by 19% by providing self service billing design.
- Contribute to AccelByte Design System

### UI Designer @ Ruangguru
Jan 2022 – Jan 2022 | Jakarta, Indonesia
- Designed high-fidelity user interfaces and improved the design system to meet evolving product needs.
- Partnered with cross-functional teams to deliver complete product functionalities while incorporating research insights into design decisions. 
- Delivered advanced prototypes for usability testing and collaborated closely with developers to ensure accurate implementation.
- Contribute to Ruangguru Design System

### Product Designer @ Tokopedia
Jan 2021 – Jan 2021 | Jakarta Selatan, Jakarta, Indonesia
- Successfully improved the success rate by approximately 4%, which translated to the removal of 6,000 wasted requests every month, resulting in savings of Rp2.1 million per month.
- Provide a technology experience & automation for Tokopedia's vendor in term of registration & onboarding.
- Contribute to improve Tokopedia Design System component and accessibility.
- Contribute to Tokopedia Design System

### Product Designer @ eftax Co., Ltd.
Jan 2019 – Jan 2021 | Amagasaki City, Hyogo Prefecture, Osaka, Japan
- Spearheaded the design and development of the HaloDish mobile application as Lead Designer, delivering a user-centric interface and enhancing overall user experience
- Boosted user acquisition conversion rates by 1,296% by designing and implementing a high-impact HaloDish landing page, significantly improving marketing effectiveness.
-  - Build and Manage to HaloDish Design System

### Android Developer @ Astro Cloud Software House, Malang
Jan 2019 – Jan 2019 | Malang, East Java, Indonesia


## Education
### Bachelor's degree in Informatics
University of Brawijaya


## Contact & Social
- LinkedIn: https://linkedin.com/in/insannurjaman

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Source: https://flows.cv/insan
JSON Resume: https://flows.cv/insan/resume.json
Last updated: 2026-03-31