Leading design for Business Messaging — Click to Message Ads — a product that makes conversations between people and businesses more personal, powerful, and productive across WhatsApp, Messenger, and Instagram. Influenced the Click-to-Messenger and Instagram teams to achieve over 40% year-over-year revenue growth through high adoption.

• Shape the end-to-end user experience and product strategy for Click to Message Ads, connecting ad surfaces to business messaging at scale across Meta's family of apps.

• Support and grow a team of product designers, helping them deepen craft, expand impact, and build the skills to lead in an AI-native way.

• Champion AI-assisted design workflows to help designers move faster and think bigger — while holding a high bar for craft quality and ensuring every solution is rooted in solving real problems for businesses and consumers.

• Partner with product, engineering, and research to define strategy, align on priorities, and drive decisions that balance business impact with user value.

• Establish team rituals, quality standards, and feedback processes that make excellence repeatable.

Led design across Core Payroll and Growth initiatives at Intuit, overseeing a team of interaction and visual designers working on high-impact, compliance-critical experiences used by small businesses nationwide.

• Delivered the Core Payroll redesign, improving run payroll and compliance workflows for millions of small business owners — balancing regulatory complexity with simplicity and ease of use.

• Drove growth initiatives including TSheets integration, Workforce features, and the Payroll mobile app. Expanding the product footprint and improving cross-platform consistency.

• Orchestrated design collaboration with 3rd-party HCM partners (workers' compensation, HR, benefits, 401k) to create a seamlessly integrated ecosystem for small business payroll needs.

• Led design reviews, brainstorming, and rapid prototyping sessions that raised the quality bar and kept the team moving at pace.

• Partnered with leadership on yearly and quarterly roadmaps, aligning team OKRs with business priorities and individual career development goals.

• Led multidisciplinary design teams covering a variety of areas, including the product design, design operations, marketing design, and user research.

• Leading the creation and development of all the creative at IMVU

• Worked on both Mobile native (iOS, Android) and desktop platforms.