Leading design for Business Messaging — Click to Message Ads — a product that makes conversations between people and businesses more personal, powerful, and productive across WhatsApp, Messenger, and Instagram. Influenced the Click-to-Messenger and Instagram teams to achieve over 40% year-over-year revenue growth through high adoption.
• Shape the end-to-end user experience and product strategy for Click to Message Ads, connecting ad surfaces to business messaging at scale across Meta's family of apps.
• Support and grow a team of product designers, helping them deepen craft, expand impact, and build the skills to lead in an AI-native way.
• Champion AI-assisted design workflows to help designers move faster and think bigger — while holding a high bar for craft quality and ensuring every solution is rooted in solving real problems for businesses and consumers.
• Partner with product, engineering, and research to define strategy, align on priorities, and drive decisions that balance business impact with user value.
• Establish team rituals, quality standards, and feedback processes that make excellence repeatable.