• Led end-to-end design and strategy for Service Locations, a 0 → 1 feature connecting vendors with clients in a two-sided job marketplace; resulted in 70% adoption, with 340+ vendors adding 2K+ service locations in the first 6 months after launch

• Redesigned vendor onboarding experience, increasing completion to 87.1% among active vendors; resulted in 83% vendor satisfaction and 6x faster onboarding

• Redesigned company profile, increasing completion to 68.6% among active vendors

• Collaborated with product managers, engineers, and business partners to define roadmap and product requirements for vendors

• Led end-to-end design and strategy for debit card vertical at series B fintech startup, increasing MAU by +96% and 45 day retention by +14%; resulted in 300k+ active users and 4.6 stars (9.4K+ ratings) on the App Store

• Responsible for debit cardholder experience, key features included home, transactions, subscriptions, debit card management, onboarding, and profile

• Introduced new onboarding experience to increase DAU and D14 spending among new and legacy users

• Established and implemented comprehensive mobile design system, improving design consistency and development efficiency

• Designed web and mobile application aimed at connecting youth in low- and middle-income countries with mental health services

• Designed inaugural fantasy league experience for Season 37 of MTV’s The Challenge, resulting in 5K+ sign ups

• Designed Discover Mode for Comedy Central Stand-Up Alexa skill, a 0 → 1 feature aimed at enabling fans to discover new content

• Designed interactive experiences to support new and existing IP, including SpongeBob SquarePants and South Park