• ‭Led creative asset production for Pokémon GO across owned and paid media, including‬ ‭branding, website design, static and video social content, feature trailers, merchandise and ads‬

• ‭Managed the Marketing creative budget by allocating resources, negotiating vendor contracts,‬ ‭and implementing streamlined processes to optimize quality and operational efficiency‬

‭• ‭Partnered with The Pokémon Company to improve workflows for brand approvals across all‬ marketing creative assets, fostering clear communication and more efficient feedback cycles

• Produced event merchandise by partnering with designers and cross-functional stakeholders to ensure IP and legal compliance, while sourcing responsibly through vetted vendors to maintain high quality standards

• Led cross-functional Product and Design teams to develop brand assets, guidelines and design systems for new mobile games and apps, including: Pikmin Bloom, Peridot, Monster Hunter Now and Campfire

• Produced interactive AR experiences for Pokémon GO Fest by designing and delivering on-screen activations that enabled users to engage with animated 3D Pokémon characters and download personalized AR videos

• Established an efficient process for creative request submissions to the Marketing Creative Services team and managed the assignment of projects to internal designers, partnered agencies and external vendors to create digital, video, AR and physical assets

• Implemented and managed a secure digital asset management system to archive, organize, and distribute marketing assets, streamlining uploads and enabling efficient access for internal and external stakeholders

• Managed of team of artists, creative producers and freelance designers, established expectations for clear communication, assigned projects, removed bottlenecks and provided timely feedback to ensure high productivity from the team

• Managed the end-to-end development and production of exclusive first-party software games, hardware consoles and peripherals (camera, controller, VR) packaging

• Launched several game titles from kick-off to delivery, along with a global brand guideline to ensure consistency across all media platforms

• Managed both print and digital marketing collateral for retail partners

• Acted as Lead PM for the year-end global holiday campaign, working closely with agencies and stakeholders to deliver a global toolkit for print, retail, web and video

• Collaborated with the Creative Services and PMO teams to determine best practices and implement new processes that would impact cross-functional teams across the global organization

• Contributed to the creation of global templates for packaging, with variants for multiple language options to increase efficiency in producing localized SKUs with accurate regional rations, legal lines and artwork

• Tracked creative assets: ensuring organization in the shared cloud services, as well as archiving assets in our DAM programs

• Oversaw the production of designer toys and digital design assets: from concept to prototype, engineering, manufacturing and delivery

• Developed processes to streamline design approvals with licensors at each stage of product development and communicate changes to manufacturing partners

• Implemented project management software to plan resources across the entire organization and track timelines against project milestones

• Led cross-functional Design, Production and Marketing teams to produce engaging content, such as videos, social media posts and presentations

• Successfully hired and led a team of production managers, customer service, logistics and fulfillment managers to accommodate rapid growth

• Planned and implemented new inventory and B2B e-commerce systems, partnering with a 3PL to increase order fulfillment speed and capacity

• Developed educational materials and trained staff to learn new systems

• Established excellent working relationships with licensors and vendors to approve licensed products in a timely manner

• Managed a strategic events plan: exhibiting at industry trade shows (NYTF), large consumer-facing events (SDCC, NYCC, DCON) and retail pop-up events at Super7 stores

• Created fan engagement with the brand by leading cross-functional teams to design, produce and deliver exclusive products and experiences