# Irene Leung > Senior Creative Producer, Brand, Events, Digital & Performance Marketing Location: San Francisco Bay Area, United States Profile: https://flows.cv/ireneleung Senior Creative Producer with extensive experience leading end-to-end creative pipelines across mobile, AAA games and licensed consumer events and products. Expertise in building scalable production for both digital and physical products, leveraging strategic resource management to deliver immersive and tangible brand experiences. ## Work Experience ### Senior Creative Production Manager @ Scopely Jan 2025 – Present | San Francisco, California, United States • ‭Led creative asset production for Pokémon GO across owned and paid media, including‬ ‭branding, website design, static and video social content, feature trailers, merchandise and ads‬ • ‭Managed the Marketing creative budget by allocating resources, negotiating vendor contracts,‬ ‭and implementing streamlined processes to optimize quality and operational efficiency‬ ‭• ‭Partnered with The Pokémon Company to improve workflows for brand approvals across all‬ marketing creative assets, fostering clear communication and more efficient feedback cycles • Produced event merchandise by partnering with designers and cross-functional stakeholders to ensure IP and legal compliance, while sourcing responsibly through vetted vendors to maintain high quality standards ### Sr. Production Manager @ Niantic, Inc. Jan 2025 – Jan 2025 | San Francisco, California, United States • Led cross-functional Product and Design teams to develop brand assets, guidelines and design systems for new mobile games and apps, including: Pikmin Bloom, Peridot, Monster Hunter Now and Campfire • Produced interactive AR experiences for Pokémon GO Fest by designing and delivering on-screen activations that enabled users to engage with animated 3D Pokémon characters and download personalized AR videos ### Production Manager @ Niantic, Inc. Jan 2021 – Jan 2024 | San Francisco, California, United States • Established an efficient process for creative request submissions to the Marketing Creative Services team and managed the assignment of projects to internal designers, partnered agencies and external vendors to create digital, video, AR and physical assets • Implemented and managed a secure digital asset management system to archive, organize, and distribute marketing assets, streamlining uploads and enabling efficient access for internal and external stakeholders • Managed of team of artists, creative producers and freelance designers, established expectations for clear communication, assigned projects, removed bottlenecks and provided timely feedback to ensure high productivity from the team ### Project Manager @ PlayStation Jan 2020 – Jan 2021 | San Mateo, California • Managed the end-to-end development and production of exclusive first-party software games, hardware consoles and peripherals (camera, controller, VR) packaging • Launched several game titles from kick-off to delivery, along with a global brand guideline to ensure consistency across all media platforms • Managed both print and digital marketing collateral for retail partners • Acted as Lead PM for the year-end global holiday campaign, working closely with agencies and stakeholders to deliver a global toolkit for print, retail, web and video • Collaborated with the Creative Services and PMO teams to determine best practices and implement new processes that would impact cross-functional teams across the global organization • Contributed to the creation of global templates for packaging, with variants for multiple language options to increase efficiency in producing localized SKUs with accurate regional rations, legal lines and artwork • Tracked creative assets: ensuring organization in the shared cloud services, as well as archiving assets in our DAM programs ### VP of Operations @ Super7 Jan 2017 – Jan 2019 | San Francisco, California • Oversaw the production of designer toys and digital design assets: from concept to prototype, engineering, manufacturing and delivery • Developed processes to streamline design approvals with licensors at each stage of product development and communicate changes to manufacturing partners • Implemented project management software to plan resources across the entire organization and track timelines against project milestones • Led cross-functional Design, Production and Marketing teams to produce engaging content, such as videos, social media posts and presentations • Successfully hired and led a team of production managers, customer service, logistics and fulfillment managers to accommodate rapid growth • Planned and implemented new inventory and B2B e-commerce systems, partnering with a 3PL to increase order fulfillment speed and capacity • Developed educational materials and trained staff to learn new systems • Established excellent working relationships with licensors and vendors to approve licensed products in a timely manner • Managed a strategic events plan: exhibiting at industry trade shows (NYTF), large consumer-facing events (SDCC, NYCC, DCON) and retail pop-up events at Super7 stores • Created fan engagement with the brand by leading cross-functional teams to design, produce and deliver exclusive products and experiences ### Product Designer @ KiwiCo, Inc. Jan 2015 – Jan 2017 | Mountain View, CA April 2016 - March 2017 - Lead Product Designer for the Cricket Crate line, a new brand of baby products - Managed cross-functional team of designers, illustrators, copywriters and videographers - Wrote instructional copy for the Cricket Crate magazine, creating written and visual content for an audience of new parents - Researched and prepared focus group studies to gain understanding of the baby market - Prototyped baby products based on baby's developmental milestones and created a new concept for the baby subscription model - Visited with partners in China to oversee the manufacturing end of product development - Launched a newborn pack of Cricket Crates in November 2016 January 2014 - March 2016 - Lead Product Designer for the Koala Crate line of monthly subscription crates - Successful proof of concept ideation through presentations that included working prototypes and visual boards, developing engaging projects that were on-brand - Managed the timeline for Koala Crate, overseeing the sampling process and communicating with vendors to deliver projects on-time and on-budget - Designs include: art projects, toys, soft goods, educational activities, games and books - Wrote instructional copy for the Koala Crate magazine, creating written and visual content for an audience of young toddlers who are just learning to read ### Web Content & Photo Production @ Houzz Jan 2014 – Jan 2014 | Palo Alto, CA - SEO copywriting for published images and products sold on the Houzz website - Curated and categorized images for Houzz Ideabooks, requiring attention to detail - Developed knowledge of the interior design industry ### Business Education Teacher @ Burnaby School District - SD41 Jan 2006 – Jan 2012 | Byrne Creek Secondary School Byrne Creek Secondary is a public high school within the Burnaby School District educating over 1,000 students per year. - Taught the following high school courses: Marketing, Entrepreneurship, Business Computer Applications, Information Technology, Keyboarding and Web Design (Adobe CS) - Developed class demos and tutorials to teach in a computer lab - Implemented project-based learning and collaboration through group presentations, case studies and business projects ### Freelance Graphic Designer @ Irene Leung Design Jan 2003 – Jan 2011 | Vancouver, Canada Area - Worked with clients to develop visual branding and corporate identity - Website design and maintenance - Designed promotional marketing collateral for both print and digital ## Education ### Bachelor's Degree in Secondary Education and Teaching The University of British Columbia ### Continuing Studies in Communication Design Emily Carr University of Art and Design ### Bachelor's Degree in Management Information Systems The University of British Columbia ## Contact & Social - LinkedIn: https://linkedin.com/in/ireneohleung --- Source: https://flows.cv/ireneleung JSON Resume: https://flows.cv/ireneleung/resume.json Last updated: 2026-04-13