# Irene M. > User-Centered Design & Local SEO Strategy — UX/UI, Research, and Marketing Coaching to Elevate Your Digital Presence Location: San Jose, California, United States Profile: https://flows.cv/irenem I'm a user experience strategist and designer with a focus on defining and designing digital products and interaction solutions for organizations ranging from startups to large enterprises. My approach is grounded in human-centered design principles and design thinking methodology, ensuring that every solution aligns with user needs and business goals. I bring a broad skill set that includes crafting engaging online experiences, leading UX initiatives, and delivering functional, user-friendly designs. I have experience in both new product design and redesign projects, and I’m always excited to contribute to innovative, user-focused outcomes. Additional areas of expertise include CMS implementation and training, codeless prototyping, and UX team leadership. Recently, my work has centered on Salesforce UX strategy design, supported by basic admin capabilities and some experience with Lightning components. Specialties: Mobile UX prototyping, responsive design, custom app design, UX strategy, design systems, and cross-functional collaboration. ## Work Experience ### UX Design Strategist @ Eyem LLC Jan 2021 – Present | San Jose, California, United States Passionate about creating seamless, intuitive, and impactful user experiences, I specialize in UX product design and strategy that bridges user needs with business goals. With a keen eye for usability, accessibility, and design thinking, I craft digital products that not only look great but also function effortlessly. My expertise spans user research, wireframing, prototyping, and iterative design, ensuring that every interaction is meaningful and user-centric. Let’s connect and collaborate to design solutions that truly resonate! ### UX Designer @ Experis @ Cisco Jan 2018 – Jan 2019 | Santa Clara, CA Gained insight of MCMP (Mutli-Cloud Management Portal ) and understanding of the functionality to improve the usability of their budget summary tool for procurement of web services. Displayed data and Information to grant budgets and procure services for Cisco, Google, and Amazon Web Services by monitoring the usage, available services, and other in-depth details. Focus was on enhancements and redesign for a better overall user experience from a usability perspective. - Worked with a product manager and a team of 30 engineers using Jira, React.js, MongoDB and in agile sprints improving usability for short-term and long-term goals. ### UX/Web Designer @ Avnet Jan 2017 – Jan 2017 | Santa Clara - Designed and web produced Avnet's responsive online experience for a B2B audience. - Managed and planned site redesign in a collaborative environment working with a global team; solely responsible for the German content and the migration to IMB Websphere CMS portal. - Applied user centered design methodology and gained insight from user testing, performed usability audits, content gathering and strategy; data collection, mapping, user/site flows and worked with visual design skills to create the best user experience. - Facilitated content migration and project managed Avnet Silica Germany - Implemented and maintained web standards, functional components, and style guides - IBM WebSphere, Teamsite, SharePoint, WebEx, and Adobe CC ### UX Design & Product @ Cisco Jan 2015 – Jan 2015 | Santa Clara Social Collaboration and Intranet - User experience design and strategy - defining the project needs for external and internal groups throughout Cisco - Migration of content types, mapping, and strategy - Visual design, icon creation and requirements gathering - User stories, use cases, and user flows - Use UX best practices to harness the functionality, mapping, and features from existing platforms and technology to JIve and Adobe CQ platforms - Redesign and adaptation of functionality, content, visual stories and requirements for the transition using a custom migration tool, Adobe CQ, and Jive Social - Improved Support Documentation for the Migration Tool ### User Experience Designer @ Scalechange Jan 2014 – Jan 2014 | San Jose, CA • User experience design and strategy - project definition from business stakeholders and defining user roles for a social media creating flows and wireframes • Wordpress (CMS) prototype for a social media change maker online presence • Content strategy, visual design elements, and Wordpress themes ### User Experience Designer @ DATUM, an Infogix Company Jan 2014 – Jan 2014 | San Jose, CA UX/UI, interaction design, and visual design consultant for NextPhase Client projects • User experience design and strategy - defining the project needs, project ecosystems from business stakeholders, business analyst and the users’ roles • Designing the experience, development and deployment of the solution via research, content strategy, and context • Create the functionality, features, content, and requirements for the transition from defining to designing • Utilize tools (prototyping) and techniques that enable me to bring visual ideas to a team • HTML, CSS, Javascript, and JQuery coding • Visual design from corporate branding ### HTML and Coding Training @ Bay Area Video Coalition Jan 2013 – Jan 2014 | San Francisco, CA Awarded Training • Web Design, JQuery, CSS, HTML4-5, and Javascript workshops • Salesforce Admin Training for Dashboard (Admin) 2014, by CM-Focus • Additional training: TeamTreeHouse.com - Wordpress (themes & admin) and General Assembly UX Camp/Workshops ### UX designer @ Amerify Systems at Create with Context Jan 2013 – Jan 2013 | San Jose, CA Client: Create with Context on California Covered Portal • UX and coding for Axure prototyping for California Covered Project sign-up portal ### UX prototyping and development @ Passban Corporation Jan 2012 – Jan 2012 | San Francisco, CA • Protio.io (prototyping tool) mobile interaction clickable prototyping • Layout and design for Android mobile app for proof of concept • Omnigraffle user flows ### Web design and development @ Pacific Digital Jan 2012 – Jan 2012 | San Francisco, CA • Overall page and module construction from mockups • CSS, HTML5, font embedding, and JQUERY • Updates, integration, and layout ### UX designer @ Cisco Systems Jan 2011 – Jan 2011 | Santa Clara, CA • Wireframing of the Cisco Certified Management Professional Portal • User task-flow and use cases • Omnigraffle diagrams, Balsamiq, and Photoshop ### UX design @ Inspira Jan 2011 – Jan 2011 | San Jose, CA UX Design/Prototype · Balasamiq mockups, Photoshop design, JQUERY of a social network site ### UX/UI design prototyper @ Apps Paradigm Jan 2010 – Jan 2011 | San Jose, CA · Jquery user interface design/Jquery scripting · HTML/CSS integration and testing in a JSP framework Tools: Photoshop, Dreamweaver, and Tortoise ### UI design-developer @ Le Alta Media Jan 2009 – Jan 2010 | San Jose, CA JS framework for creating charts & graph widgets · UI prototype web 2.0 · API: IntelliJ, Tomcat server, Apache installation, Tortoise CVS Tools: Fireworks, Dreamweaver, Text Wrangler, and Firebug Healthline.com; User interface Design and Development · CSS layout and widget building using web 2.0 technologies · JSP integration/YUI javascript libraries/widgets · API: IntelliJ, Tomcat server, Apache installation, Tortoise CVS ### UX/UI web developement & producer @ Pinnacle Systems Jan 2008 – Jan 2008 | Mountainview, CA Web Producer/Content Management and User Interface · New e-commerce website redesign for US and international sites · Hand coded HTML, CSS, and Ajax (widgets) · Flash ad banners Tools: CMS (Microsoft Content Mngmt.), Excel, Basecamp, Photoshop, and Dreamweaver ### HTML designer/prototyper @ Align Technology Jan 2007 – Jan 2007 | San Jose, CA · UI design for ClinAssist and Clincheck, software products for Invisalign's dental impressions, appointments, and progress of patients treatment · Created wireframes, prototypes, and white boarding · Hand coded HTML, CSS, and javascript library (widgets) · Used Dreamweaver for navigational elements (spry tab framework) · Flash integration and builds ### Designer/Developer @ Nominum Jan 2007 – Jan 2007 · UI design for a product that configured settings on a cache naming server for an application · Created wire frames, prototypes, and white boarding · Hand coded HTML and CSS · Used Illustrator, white boarding, and UI design, message and concepts for navigation · Recommended web 2.0 technology, and Ajax ### Web producer/Content management specialist @ Adobe Jan 2007 – Jan 2007 · Primarily working on the product development center and the CS3 product launch · Produced XHTML compliant pages using web standard guidelines from prototype mockups (PDFs, Word docs, etc.), Used Photoshop, Fireworks, and Dreamweaver templates. · Lay out text and graphics using site production templates and style guidelines. · Produce Web graphics that follow pre-determined style guidelines. · Provide engineering with front-end design and layouts for integrating into applications - integrated JavaScript and ssi includes Localization: Perforce and Idiom · Teamsite CMS/Perforce - Internationalization ## Education ### Continuing Education in Java Programming in Computer Science City College of San Francisco ### Computer Science City College of San Francisco ### Clark University Evening School of Business in Marketing and Advertising Evening ### Bachelor's degree in Biology, General Clark University ### Bachelor's degree in Liberal Arts and Sciences/Liberal Studies Clark University ### Bachelor of Arts in Liberal Arts; Biological Sciences; Business, and Art Clark University ### Multiple Certificates in Continuing UX Design, Interaction, Research, Strategy, and more.... IxDF - The Interaction Design Foundation ## Contact & Social - LinkedIn: https://linkedin.com/in/eyemllc --- Source: https://flows.cv/irenem JSON Resume: https://flows.cv/irenem/resume.json Last updated: 2026-04-13