# Irina Likhashkina > Product Design Lead, VP @ JPMorgan Chase & Co. | 17+ years of experience | Passionate about creating user-centered products and services Location: Lake Grove, New York, United States Profile: https://flows.cv/irinalikhashkina Award Winning Designer with 17+ years of experience in product design and visual design, I tackle complex challenges. My strength lies in understanding user needs and creating engaging experiences. I deliver innovative solutions that meet user and business goals. I am proficient at creating appealing human-centric digital products that are optimized for conversion and engagement. I collaborate with cross-functional teams, including Product, Research, Content, and Tech, to define product strategies that align with user needs and business objectives. I have won multiple awards for well-designed websites and user interfaces and have worked with clients ranging from small non-profits and startups to Fortune 500 companies. I am passionate about elevating user experience and delivering high-quality work that exceeds expectations. Email: likhashkina.irina@gmail.com Portfolio: irinalikhashkina.myportfolio.com Skills: Managing and Mentoring, Workshop Facilitation, Growth Mindset, Creative and Effective Problem-solving, Culture awareness, Adaptability, Problem Identification, Requirements Gathering, Strategic Planning, Information Architecture, Data-driven Decision Making, Critical thinking, Storytelling, Product Design, User Experience Design, User Interface (UI) Design, Graphic Design, Interaction Design, Wireframing, Prototyping. Tools: Figma, FigJam, Adobe Creative Suite, Sketch, Microsoft Office, InDesign, Framer, Mural, Jira ## Work Experience ### Product Design Lead, VP @ JPMorgan Chase & Co. Jan 2022 – Present | New York, United States Lead holistic end-to-end user experiences by applying research and design thinking methodologies, ensuring that design decisions are guided effectively to create user-centered solutions. Collaborate with cross-functional teams, including Product, Research, Content, and Tech, to define product strategies that align with user needs and business objectives. Contribute to product vision, roadmap, requirements, and project plans with Product Managers and Engineers Participate in user research activities such as conducting user interviews and usability studies to gain insights into user behaviors and preferences to inform design decisions. Lead the creation of user journey maps, blueprints, and customer experience assessments, identifying over 150 gaps and insights influencing the end-to-end user experience and improvements across 6 different departments. Communicate complex information using interaction design tools, including journey maps, storyboards, information architecture, user flows, wireframes, prototypes, etc. Lead and co-facilitate in-person and online workshops, focusing on design thinking and user experience by planning, executing, and adapting interactive sessions, resulting in a 40% increase in participant engagement and a 30% rise in actionable insights generated by cross-functional teams. Present work, vision, and roadmaps to stakeholders, providing rationale for strategic decisions and design choices, fostering transparency and alignment. Create prototypes, presentations, and videos to showcase product vision, gaining stakeholder buy-in and driving project momentum. Collaborate closely with ADA partners to ensure product accessibility, demonstrating commitment to inclusivity and user-centered design principles. Facilitate weekly collaboration and share contributions among multiple design teams, promoting a culture of feedback and enhancing stakeholder satisfaction. ### Product Design Contractor @ JPMorgan Chase & Co. Jan 2021 – Jan 2022 | New York, United States ### Product Design Lead / Art Director @ Blue Fountain Media Jan 2015 – Jan 2021 Led and supervised design projects, ensuring seamless alignment with client expectations and adherence to branding guidelines while emphasizing user-centered design principles. Made informed design decisions by leveraging extensive research, data analysis, user insights, and user journey mapping, resulting in effective wireframes and prototypes that prioritize user experience and satisfaction. Mentored and guided a diverse team of senior and junior designers (10+ individuals), cultivating their skills and fostering professional growth through hands-on leadership. Created a versatile brand vision adaptable across various platforms, maintaining a unified brand identity while prioritizing user experience. Provided clear guidance and direction to the team, encouraging creativity, innovation, and the development of user-friendly designs. Collaborated closely with strategists, marketers, managers, developers, and other designers to drive collaboration and achieve project goals. Presented design concepts to clients in a professional and engaging manner, facilitating alignment, clear understanding and buy-in. Managed project timelines and budgets, ensuring projects were delivered in a timely and cost-effective manner. Led and contributed to up to 3-7 projects simultaneously, demonstrating effective multitasking and project management skills. Supported the business development team by creating project scopes, timelines, and compelling creative pitches to secure new opportunities, leveraging UX research insights Led the design team of 22 people in the absence of the department director. Contributed to the enhancement and streamlining of design team processes, growing the team from 4 to 22 members. ### Senior Product Designer @ Blue Fountain Media Jan 2009 – Jan 2014 | New York, United States Led design projects, supervised junior designers, and ensured project goals were achieved. Engaged in client meetings, delivered design presentations, and effectively communicated project progress and outcomes. Managed project timelines and budgets, ensuring projects were completed within expected parameters. Collaborated with cross-functional teams to foster teamwork and alignment, achieving project goals. ### Web Designer/Graphic designer @ Vaya.uz Jan 2006 – Jan 2006 | Tashkent, Uzbekistan Specialized in website design, logo design, branding, print collateral, billboard design, creation of animated gifs and light video editing. Delivered presentations to clients in a professional and engaging manner, effectively communicating design concepts and solutions. ### Graphic Designer / Web Designer @ Brand.uz Jan 2004 – Jan 2006 | Tashkent, Uzbekistan Specialized in website design, logo design, branding, print collateral, billboard design, creation of animated gifs and light video editing. Delivered presentations to clients in a professional and engaging manner, effectively communicating design concepts and solutions. Managed projects during the design phase. Assisted with organizing marketing campaigns. ## Education ### Graphic Design The Republican Art College ## Contact & Social - LinkedIn: https://linkedin.com/in/irinalikhashkina - Website: https://irinalikhashkina.myportfolio.com/work --- Source: https://flows.cv/irinalikhashkina JSON Resume: https://flows.cv/irinalikhashkina/resume.json Last updated: 2026-02-23