Clients include Stripe, Asimov, MIT, UCSF, Stanford, and Dana-Farber.

• Led company narrative definition process to define target audiences and inform copy, outreach, and marketing strategies across platforms

• Created a cohesive, self-serve asset library of templated data figures, poster layouts, decks, and external visual assets. Built to accommodate the complex and boundary-pushing needs of scientists

• Championed accessibility improvements for 27 drug brand websites. Provided design expertise as guardrails for implementation vendor partners

• Helped established first iteration of design research workflow for new $11M facility as part of Genentech’s investment in patient-centricity

• Managed discovery-phased project to understand MS patients’ motivations and goals around financial planning

• Establish a Customer Marketing team by expanding my personal customer marketing focus within a generalized team into a standalone customer marketing group.

• Shine a spotlight on our customers' stories by establishing strategic partnerships with key accounts and sharing mutually beneficial opportunities with Benchling advocates.

• Drive Small and Midsized business pipeline by sharing segment-tailored, vertical-specific customer narratives in the form of written and film content.

• Collaborate cross-functionally with Field, Sales, and Customer Experience teams to create the most optimal co-marketing experience for customers.