# Iris Hsieh

> Product Designer specializing in 0→1 design, B2B, B2C

Location: Fremont, California, United States
Profile: https://flows.cv/irishsieh

I design seamless B2B & B2C SaaS experiences, leveraging data to streamline operations, boost efficiency, and maximize engagement.

## Work Experience
### Product Designer @ Aerkomm Inc
Jan 2020 – Present | Fremont, California, United States
- Delivered a complete inflight ordering system for low-budget airlines, including both passenger and crew portals, improving operational efficiency and enhancing user experience.
- Designed and implemented Aerkomm’s first design system, streamlining the design process, improving consistency across platforms, and reducing development time by 30%.
- Led end-to-end product design as the sole Product Designer, creating wireframes, high-fidelity prototypes, and information architecture for Mobile and tablet platforms.
- Conducted user research and usability testing, refining product features to enhance accessibility and improve workflows for time-sensitive tasks in the crew portal.
- Optimized passenger ordering workflows.
- Redesigned crew dashboard workflows, reducing order processing times.

### UX/UI Designer-Sponsored Project @ Citroën
Jan 2019 – Jan 2020 | San Francisco Bay Area
- Represented the UX/UI Department and collaborated with the Industrial Design and Interior Architecture teams on a sponsored project by PSA Peugeot Citroën Automotive Group. The initiative focused on innovating the user experience for autonomous vehicles, planned for release in 2025.
- Led the design team in conceptualizing and creating a mobile application serving as the primary user interface for the vehicle's functions and operations. This involved user journey mapping, wireframing, prototyping, and validating designs to ensure a seamless and intuitive experience.

### Web Designer @ LEADING PROPERTIES
Jan 2019 – Jan 2019 | San Francisco Bay Area
- Increased property listing engagement by
15% through user-centered wireframes that effectively showcased property features and improved navigation flow
- Created high-fidelity website mockups that decreased client revision requests by 35% while maintaining brand consistency and meeting user expectations
- Streamlined the design-to-launch process by 20% through effective stakeholder collaboration, delivering websites that improved property conversion rates compared to previous digital assets

### Visual Designer @ Waker International Ad
Jan 2015 – Jan 2016 | Taipei City, Taiwan
- Contributed to 3 successful campaign launches by delivering creative strategies that effectively addressed clients' advertising objectives and audience engagement needs
- Designed cohesive visual assets across multiple channels that maintained 90% brand consistency while adapting to different media requirements
- Received positive client feedback on 85% of presentations by clearly connecting design concepts to business goals and demonstrating ROI potential


## Education
### Master's degree in Interaction & UIUX Design
Academy of Art University

### Bachelor's degree in Communication Arts
Chaoyang University of Technology

### High School Diploma in Advertising Design
Fu-Hsin Arts and Trade School


## Contact & Social
- LinkedIn: https://linkedin.com/in/ihsiehdesign
- Website: https://ihsieh.com

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Source: https://flows.cv/irishsieh
JSON Resume: https://flows.cv/irishsieh/resume.json
Last updated: 2026-02-23