# Irtiza A. > Solving foundational challenges in multi-agent coordination Location: San Francisco Bay Area, United States Profile: https://flows.cv/irtiza Building software since 2010. Designer and community builder. Currently exploring how human knowledge, skill, and memory become useful data for intelligent systems. ## Work Experience ### Co-Founder @ Doppel Labs Jan 2026 – Present | San Francisco Bay Area Building hyper personalized AI products. ### Advisor @ Deveillance Jan 2026 – Present | San Francisco, CA ### Head of Product Design @ Deveillance Jan 2025 – Jan 2026 | San Francisco, CA ### Member @ South Park Commons Jan 2025 – Present ### Member @ Augmentation Lab Jan 2025 – Present | Boston, MA Researching and exploring ideas ### Head of Product & Partnerships @ The Residency Jan 2025 – Jan 2026 | San Francisco Bay Area ### Visiting Lecturer @ Beaconhouse National University (BNU) Jan 2022 – Jan 2025 I teach Automotive UX and Enterprise (B2B) UX Design to Undergrad students. ### Product Designer @ Oshkosh Corporation Jan 2025 – Jan 2025 Worked as a Product Designer to develop an optimized interactive display solution for Oshkosh Corporation's diverse vehicle platforms. ### President @ SCAD Loop Jan 2024 – Jan 2025 | Savannah, Georgia, United States Revamped the Interaction Design Club team, leading to a 20% increase in member engagement, and established a roadmap for hosting five activities in Fall 2024. (Analytics) Improved member development by collaborating with mentors and alumni to provide valuable industry insights and support. ### Interaction Designer @ Hyundai MOBIS Jan 2024 – Jan 2024 | United States Conducted a 10-day Design Sprint to develop concepts for high-impact, brand-aligned interior designs specifically for MOBIS' new Savannah facility lobby and hallway. Conceptualized a plan for an interactive space, focusing on micro-interactions, light-based sculptures, and Arduino-coded kinetic sculptures. Contributed to the design sprint by creating a design repository of 10 possible interactive elements for the space. Demonstrated skills in interaction design, prototyping, and physical computing in a 10 day Design Sprint. ### User Experience Designer @ Deloitte Jan 2024 – Jan 2024 | United States Designed human-centered digital tools by collaborating with PMs and analysts to enhance UX research, led usability testing using moderated sessions and task analysis. Conceptualized and built a data presentation toolkit using Figma interactive prototypes, implementing iterative feedback through A/B testing to reduce user data compilation time by 73%. ### Product Designer @ HBL - Habib Bank Limited Jan 2024 – Jan 2024 | United States Collaborated with engineering and product teams to create a scalable design system, reducing handoff errors by 90% and accelerating development time by 30%. Designed and deployed a real-time data visualization tool that cut analysts’ data navigation time from 3 minutes to 1 minute 40 seconds per session resulting in better productivity for analysts. ### UX Designer Intern @ BMW of North America, LLC Jan 2023 – Jan 2023 | Savannah, Georgia, United States Designed a comprehensive HMI strategy that integrated gamification and personalized content to enhance user engagement, led a team to conduct targeted user research that informed the development of design assets, and created interactive prototypes. ### Communications Executive @ Justajoo Jan 2014 – Jan 2023 | Lahore, Punjab, Pakistan As a Communications Executive at Justajoo Pakistan, a student-led NGO, I played a pivotal role in amplifying our mission to assist individuals in war-stricken areas. Every Ramadan, I orchestrated strategic communication campaigns to mobilize support, ensuring that aid reached those most in need during the holy month. ### Founder @ Maximal Design & Direction Co. Jan 2020 – Jan 2022 | Lahore, Punjab, Pakistan ​At Maximal, I spearheaded the development of user-centric design solutions across various industries, including fintech, e-commerce, real estate, fashion, and agriculture. By conducting comprehensive user research and implementing intuitive interfaces, I achieved a 20% increase in user engagement and a 15% boost in conversion rates for our clients. This approach not only enhanced customer satisfaction but also drove significant business growth. ### Image Consultant @ Avantgarde Clothing Jan 2020 – Jan 2022 | Lahore, Punjab, Pakistan I feel very fortunate to having spent the last two years as the Image Consultant for a successful local apparel label. Seeing it develop and mature has been quite satisfying. I've learned a lot and taken on some big challenges as a result of my role on the team. I hope the best for their future happiness and success. ### UX Designer @ THM Marketing Jan 2021 – Jan 2021 | Lahore, Punjab, Pakistan ### Product & Web Designer @ Amelle.skin Jan 2019 – Jan 2021 | Pakistan Designed and developed a Shopify web store that generated over $190K in revenue. Created compelling visual and motion graphics for social media and website promotions. ### Director Of Photography @ NESCAFÉ Jan 2019 – Jan 2019 | Lahore, Punjab, Pakistan Team Lead for Photography ### Cinematographer @ Walled City of Lahore Authority Jan 2017 – Jan 2018 | Lahore, Punjab, Pakistan Documented the streets of Lahore ### Cinematographer @ Panasonic Jan 2014 – Jan 2018 | Pakistan Documented Ration Drives for Justajoo Pakistan (NGO) with the Collaboration with Panasonic Middle East. ### Event Organizer @ Google Developers Jan 2015 – Jan 2015 | Lahore, Punjab, Pakistan Organized Dev Fest in Lums. ### Summer Intern @ Akhuwat Institute of Social Enterprise & Management Jan 2014 – Jan 2014 ## Education ### Master of Arts - MA in Interactive Design Savannah College of Art and Design ### Bachelors of Design in Product Design Beaconhouse National University (BNU) ### National University of Computer and Emerging Sciences ### Intermediate in Pre-Engineering Forman Christian College (A Chartered University) ### Olevels LACAS ## Contact & Social - LinkedIn: https://linkedin.com/in/irtizaaftab - Portfolio: https://doppellabs.ai --- Source: https://flows.cv/irtiza JSON Resume: https://flows.cv/irtiza/resume.json Last updated: 2026-04-13