Conduct user interview/testing to understand users’ needs, initiate engineering kickoff, design review, and stakeholder presentation sessions to scope the goal of the products; Anticipated results include strengthening customer relationships and better in-store performances.

Develop new components for the Microsoft vNext library and communicate with component engineers on a regular basis to incorporate feedback and improve product features.

Designed end-to-end event and news feature to enhance user engagement across all channels, including live streaming, voice call, and text-based communication.

Integrated qualitative feedback from gamers, gaming companies, and business requirements to pivot ongoing product experience iterations which enhanced the business value proposition of the product to a large extent.

Facilitated weekly team meetings with Head of Product Design and participated in user flow, wireframes, and hi-fi prototype discussions to identify new areas of improvements in user experience. identify new areas of improvements in user experience.