Redesigned the mobile app and delivered 10+ initiatives that boosted conversion and drove +45% revenue growth. I now lead initiatives expanding the company beyond returns into shopping, selling, and content creation to support the next stage of growth.

Led a website redesign improving consistency, navigation, and overall usability, reducing average time on task by 25%.

• Fully launched a B2C cryptocurrency-focused media website with 11 million viewers as a lead product designer, taking ownership of the entire design process from research to deployment.

• Collaborated closely with cross-functional teams, including engineers, VP, product manager to ensure a seamless user experience.

• Designed user flows, wireframes, and high-fidelity prototypes, and validated design solutions through user testing.

• Developed a B2C mobile application in the App store and in Google Play.

• Contributed to the product launch by creating visually appealing materials about tokens launching including presentations, and startup one-pager that convey the message to investors and showcase the product’s unique value proposition.

• Continuously monitored product performance and made data-driven design decisions to improve user engagement and retention.

• Designed 0-1 digital product solutions for various platforms, including a high-performance platform for trading cryptocurrencies (Getoken), an innovative hospitality concept (Gustavo) for savvy world travelers, and a language learning app (Coloread) for beginning learners and struggling readers.

• Incorporated stakeholder studies and findings into the design process to establish the best design strategy for each project.

• Analyzed customer needs and behaviors to inform the development of user-centered designs that solved real problems and met user expectations.

• Conducted competitive analysis to understand the market landscape and identify opportunities to differentiate the products and improve their competitive advantages.

• Engaged with stakeholders and gathered feedback throughout the design process to ensure the products met their needs and business objectives.

• Collaborated with the design team to create a B2B and B2C website (GoFit) for sports organizations like gyms, yoga, and box studios, etc.

• Studied the market along with potential competitors to determine which features would be most useful for both businesses and customers

• Worked with business analysis, user flow, functionality, and user journey definition.