# Isabela Quiambao > Senior Product Designer | UX Design & Research | B2B SaaS | B2B2C Location: New York, New York, United States Profile: https://flows.cv/isabela Product designer with an interdisciplinary background in psychology, fine arts, and research that allows me to uncover actionable insights, create impactful solutions, and navigate problem spaces with intentionality and creativity. ## Work Experience ### Senior Product Designer @ Homethrive Jan 2025 – Present ### Product Designer @ Homethrive Jan 2023 – Jan 2025 • Led the launch of 0-1 core web app features including Messages that opened a new channel for users to communicate with their Care Guides, Medications that allowed users to track and manage their care recipient medications, Care Circles that enabled users to invite others who share caregiving responsibilities, and Smart Journal that equipped users with an AI tool to receive relevant caregiving resource recommendations based on their written entries. • Led multiple rounds of rapid information architecture research, ensuring actionable insights that shaped a confident and scalable navigation framework for our iOS Mobile App MVP, and designed core experiences including login/signup, AI Assistant, care recipient and user profile pages • Improved authentication flows by implementing a two-code sign-up process, balancing security and user experience through close collaboration with engineering • Redesigned user onboarding and created our first iteration of user and care recipient profiles to enhance personalization, which led to a 60% profile completion rate in new users ### Head of Brand @ Ganda Girls Club Jan 2024 – Present ### Product Designer @ GRIN Jan 2022 – Jan 2023 • Redesigned Dashboard widgets and enhanced the data visualization of GRIN's Report Builder feature, allowing customers to monitor, analyze, and report on their influencer marketing programs • Strategized with product managers and engineers to prioritize, develop, and refine a backlog of user stories to improve GRIN's Reporting features • Facilitated cross functional design sprints and team workshops, resulting in product initiative alignment and stakeholder buy in on long term Reporting vision ### Product Designer @ CLLCTVE Jan 2021 – Jan 2022 • Primary designer of creator portfolio experience, and creator vetting process for brand experience, resulting in high fidelity mockups to effectively communicate interaction and design ideas • Lead user research sessions through interviews and usability tests resulting in 20 research sessions per month • Managed 4 UX designers on a project that concluded with the development of an MVP prototype ### UX Designer @ Akrew Jan 2021 – Jan 2021 • Analyzed data from 10 user interviews and 8 usability tests to understand product weak points, resulting in personas and visualized user journeys • Implemented a new user experience flow, resulting in 30% task success across novel and returning users ### UX/UI Designer @ Sync Foundry Jan 2021 – Jan 2021 • Designed user-facing authentication pages for Sync Foundry's B2B SaaS product, Data Fetch that allows users to access their integrated marketing stacks within Slack • Created high-fidelity mockups and prototypes of the authentication flow using Figma • Assembled a specifications document to serve as a design guideline for front-end development ### UX Designer @ Playoff Dating App Jan 2021 – Jan 2021 • Evaluated app performance through 20 usability tests using Maze, leading to actionable design strategies • Elaborated on the user onboarding design, resulting in a 30% increase in complete profiles ### UX Designer @ Gilbertsville Farmhouse Jan 2020 – Jan 2021 | New York, United States • Identified heuristic violations on the existing site in order to define an appropriate project strategy & meet company goals • Investigated user pain points through 1:1 30-minute interviews with 10 users in order to ideate on community-driven design decisions • Redesigned the website’s information architecture and UI, leading to a 10% improvement in overall task success ### Instructional Associate | UX Design Immersive @ General Assembly Jan 2020 – Jan 2020 | New York, New York, United States • Independently taught InVision, Sketch, & Figma lessons to 21 students both during lectures & during one-on-one sessions • Instructed & graduated immersive bootcamp students across 12-weeks on a 4-person instructional team • Collaborated with senior UX designers & instructors in order to plan unit projects & define grading standards • Corresponded with, and vetted clients and stakeholders for the UXDI client engagement partnership ### UX Consultant @ Ear Candy Shop Inc. Jan 2020 – Jan 2020 | New York, New York, United States • Collaborated on a 3-person design team & corresponded with startup CEOs & CTO in order to define company goals for the website’s beta launch • Synthesized user interview findings from interviews with music industry professionals & uncovered information around user behaviors, and frustrations around stock music libraries • Created wireframes and prototypes for the Project Set-Up user experience flow, yielding 100% success across 2 rounds of tests • Prepared a specifications document, style sheet, and Zeplin file for pixel-specific developer handoff ### Principal Investigator @ Binghamton Mood Disorders Institute Jan 2019 – Jan 2019 | Binghamton, New York • Autonomously conducted IRB-approved research on the impact of rumination, depressive symptoms & quality of sleep on college students, resulting in 90 administered experiment sessions with 90 college students using E-Prime & Tobii T60XL eye trackers · Gained experience with the IRB process, including protocols and informed consent · Recruited participants through Binghamton University’s human subjects pool via SONA systems · Used E-prime to run computerized attention and working memory tasks (Dot Probe, Passive Viewing, and the Sternberg Task) · Administered four clinical questionnaires (RRS, BDI-II, BAI, and PSQI) Supervised by Brandon E. Gibb, Ph.D. ### Research Assistant @ Binghamton Mood Disorders Institute Jan 2019 – Jan 2019 | Binghamton, New York · Set up EEG caps on adolescent participants for a task examining steady-state visual evoked potentials (SSVEP) task · Set up psychophysiology equipment (EKG, EMG, and EDA) on adolescent and adult participants · Cleaned EEG caps and electrodes and psychophysiological equipment after each appointment and prepared them for the next appointment · Transcribed and coded five-minute speech samples (FMSS) for levels of Expressed Emotion Supervised by Kiera James, M.S. ### Museum Assistant @ Binghamton University Art Museum Jan 2019 – Jan 2019 | Binghamton, New York · Monitored and protected artworks on display · Communicated information to museum guests regarding artwork or galleries · Assisted in set up and clean up for events with invited guest speakers or exhibition talks ### Peer Advisor @ Binghamton University Psychology and Integrative Neuroscience Department Jan 2019 – Jan 2019 | Binghamton, New York • Helped psychology & neuroscience students plan their paths to degree completion through one-on-one advising sessions • Archived & recorded psychology & biology student enrollments using Oracle • Assisted with events held and sponsored by the Department of Psychology by creating promotional materials using Adobe ### Peer Mentor / Intern @ Real Education About College Health (REACH) Jan 2018 – Jan 2018 | Binghamton, New York · Relayed college health education information to students through outreach, tabling events, and programming · Developed cooperation and team building skills through group work and events · Used Canva to create marketing materials to promote programs regarding mental health, sex education campaigns, college nutrition initiatives, and drugs and alcohol awareness ## Education ### Bachelor of Arts - BA in Psychology Binghamton University ## Contact & Social - LinkedIn: https://linkedin.com/in/isabelaq --- Source: https://flows.cv/isabela JSON Resume: https://flows.cv/isabela/resume.json Last updated: 2026-03-29