• Directed the design of a modular admin tool used by 1,100+ staff, streamlining workflows and boosting productivity across diverse user needs.

• Increased operational efficiency by 92% by standardizing tools and processes across design, product, and engineering teams—enhancing collaboration and reducing redundancies.

• Led the creation and implementation of a scalable design system, ensuring platform-wide consistency while enabling future configurability.

• Partnered cross-functionally with product, engineering, UX research, and operations to reduce costs by 20% through system consolidation, automation, and digitization.

• Led design and strategy for stats, device integrations, and apps across mobile and web platforms.

• Designed and launched a personalized stats dashboard, improving user engagement by delivering relevant insights through research and cross-functional collaboration.

• Reduced technical debt by 67% by streamlining redundant features and optimizing device integration.

• Established strategy and designs for an influencer marketing app

• Performed usability testing, identified friction points in user journeys, improved information architecture, built high-fidelity mockups and prototypes for emails and core products